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How to Optimize Images and Videos for Better Search Engine Rankings

Discussion in 'SEO Chatroom' started by SEOUnity, Nov 7, 2015.


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  1. SEOUnity

    SEOUnity Administrator

    Feb 6, 2013
    Likes Received:
    To make your website get the desired customer base and the most number of views it is important that the optimum amount of traffic is generated to your website and for this to happen, it is imperative that the there are high potential keywords and quality images for better search results. Images are an important part of any website content and can determine the website rank. This is something that most bloggers avoid and this results in poor performance of the site. Listed below are few ways to optimize the image and video quality to have better search engine rankings.

    Alt Tags
    Proper labeling of alt tags is very important! This is required for the search engines to accurately understand the images and this is possible with an alt text. Make sure that the alt text is in English and insert correct serial tags in case the image is of any product.

    <img src=”smiley.gif” alt=”Smiley face” height=”42″ width=”42″>

    File Size
    Optimization also depends on the file size of the image. If it is too large a file, be it of an image or a video, then it takes a longer time to upload which makes the viewer lose his attention. This drives away the potential of the site. Therefore it is important to reduce the file size of the image or video with the help of platforms such as Skitch, kraken or simple the Photoshop. This will reduce the size while keeping the quality of the file intact.

    File Text or Caption
    It is crucial that an appropriate file name is given to each video and image so that the search engine is able to represent it accurately. This is important because the viewer can understand what they are looking at by reading the text which makes it easier for them to understand the entire concept, and in turn increases the time span for viewing the website. The bounce rate is reduced at the optimization level increases.

    Read More: http://seounity.com/2015/10/how-to-optimize-images-and-videos-for-better-search-engine-rankings/
    Last edited: Nov 7, 2015
  2. marryjhonson

    marryjhonson Regular Member

    Nov 24, 2015
    Likes Received:
    choose the right alt-tag for all web images than upload it and share your images on social and image sharings.

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