The creative coder adding color to machine learning

Emil used TensorFlow, Google’s open-source machine learning platform, to build the simplest algorithm he could, forcing himself to simplify it until it was less than 100 lines of code. The algorithm is programmed to study millions of color photos and

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No more confusion: Google gives core update a name, and a structure

It appears Google heard about the confusion with the namings of the broad core algorithm update from March 12 and decided to clear things up. Google said on Twitter, “Our name for this update is March 2019 Core Update.” Why

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Study: Brands are failing voice search optimization in 3 key areas

Optimizing for voice search is synonymous with optimizing for local SEO since both are “about ranking as high as possible” in search results, says a new report by Chatmeter, which scored 12 major retail and restaurant brands to assess their voice-search

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Helping Indonesia prepare for disasters

In September last year, a large earthquake struck the Indonesian island of Sulawesi. Within hours, a tsunami hit Palu, the provincial capital. Over two thousand lives were lost, making it the deadliest earthquake in 2018. Google.org and Googlers around the

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The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday

Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals!  With this edition of Whiteboard Friday, we’re kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core

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How to speed up SEO analysis: API advantages for SEO experts

Who can argue that building an SEO strategy is not a time-consuming thing? Keyword research, niche analysis, technical audit, link building — all these tasks are just a small part of an SEO’s daily routine. Willing to automate search engine optimization

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Our Own Sarah Bird Joins the 2019 Class of Henry Crown Fellows!

Mozzers believe in doing good, whether we’re helping new SEOs learn the ropes, encouraging young girls to consider a career in STEM, or just maintaining a dog-friendly (and thus smile-friendly) office. It’s why so much of our content and tools

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What are you seeing? Help us analyze Google’s March 2019 core algorithm update

The March 12 2019 Google core update is still very fresh for most of us right now. It is still too early to tell exactly if there are any patterns or areas that this specific update hit harder than other

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Back to Basics: A beginners guide to voice search and digital assistants in 2019

Voice search isn’t only here to stay, it’s on the rise. Is your website optimized for spoken queries? If not, then you could lose market share to competitors whose websites are optimized for voice search. Good news, though, that’s a

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Common technical SEO issues and fixes for aggregators and finance brands

As most of you know the aggregator market is a competitive one, with the popularity in comparison sites rising. Comparison companies are some of the most well-known and commonly used brands today. With external marketing and advertising efforts at an

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