Tips to maximize ROI on paid social: Facebook + Instagram

Available ad impressions on social media are hitting a wall as user growth slows, driving up CPC and CPM prices. As demand increases, it becomes even more important for advertisers to properly optimize campaigns to maximize their return on investment

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The Power of No: How This One Little Word Will Change Your Life

When I started my journey as an entrepreneur, I made a huge mistake. And sadly, it took me years to figure out what I was doing wrong. The issue with this mistake is that it isn’t obvious. Not just entrepreneurs,

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Amazon had a record-breaking holiday season, here’s how advertisers managed it

The 2018 holiday season was record-breaking for Amazon, which recorded its biggest shopping day in the company’s history on Cyber Monday. Advertisers participated whole-heartedly to capture their share of the increased consumer demand. Beyond a merry sales season for retailers

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Small business scammer shut down by Google lawsuit

Supreme Marketing Group (d/b/a Small Business Solutions) is being put out of business following a lawsuit by Google claiming the firm falsely told local businesses in sales calls that it was affiliated with the search giant. Small business owners routinely

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Google offers improved GMB sign-up flow for service-area businesses

Dealing with service-area businesses (SAB) has been awkward for Google and Google Maps historically since these local businesses often don’t have a physical location. But Google has introduced a new sign-up flow that is more intuitive and easier for SABs. Historical

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How did the 2018 SERP changes impact organic search?

Search industry has seen its share of updates over the years. The folks that have been in the industry long enough know Google introduces multiple changes in its search algorithm yearly. These changes range from being minor to major changes.

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Leveraging Amazon search ads in a time of rapid change

Amazon is making big advancements in its search advertising interface and products. With more inventory, evolving formats and technology updates, advertising on Amazon is quickly becoming more powerful — and more complex. To help advertisers navigate this rapidly changing platform,

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SearchCap: Cortana integration efforts & content accessibility

January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019: SMX Paris Sept 30 – Oct 1, 2019: SMX Berlin November 13-14, 2019: SMX East Gain new

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Applications are open for the Google North America Public Policy Fellowship

Starting today, we’re accepting applications for the 2019 North America Google Policy Fellowship. Our fellowship gives undergraduate and graduate students a paid opportunity to spend 10-weeks diving head first into Internet policy at leading nonprofits, think tanks and advocacy groups. In

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Stop losing clicks to your competitors. Protect your brand in search.

Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale. Read this report from Adthena to take the first

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