Expanding knowledge access with the Wikimedia Foundation

For 18 years, Wikipedia has been the internet’s encyclopedia, contributing to the vast knowledge available on the open web, and the Wikimedia Foundation has long shared in our mission of making information accessible to people around the world. Our organizations

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When Iowa’s snow piles up, TensorFlow can keep roads safe

Iowa may be heaven, but it’s a snowy one. With an average of around 33 inches of snow every year, keeping roads open and safe is an important challenge. Car accidents tend to spike during the winter months each year

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Engaging policy stakeholders on issues in AI governance

AI has become part of the fabric of modern life, with applications in sectors ranging from agriculture to retail to health to education. We believe that AI, used appropriately, can deliver great benefit for economies and society, and help people

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How to Optimize Your Conversion Funnel, from ToFu to BoFu

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you

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SMX West is next week – don’t miss your chance to attend!

Generate leads, drive sales, and achieve your traffic goals with proven SEO and SEM tactics from 40+ search marketing experts. Attend SMX® West, January 30-31 in San Jose! Book your pass by January 29 to save up to $300 off

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New features for service area businesses on Google My Business

For business owners signing up for the first time, we’ll guide you through the setup process with prompts for your local service area business. The process kicks off with the question: “Do you want to add a location customers can

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SearchCap: Amazon’s record-breaking holiday season, Google My Business updates, more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New

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Around the world and back with Google for Education

Improving engagement in European classrooms In Europe, Filey Junior School and Leeds City College brought Chromebooks into the classroom as they were trying to improve student retention and engagement. Students at Leeds College, who range from being full-time parents to

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Accelerated mobile pages: Are they worth it?

Google’s mobile-first index has officially been unveiled and you may have received a notification from Google Search Console that some of your websites are officially being enrolled in the index. The mobile first index takes precedence over Google’s traditional desktop

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How reputation became a major ranking factor in SEO

Over 10 years ago, I predicted that Google could use quality scoring for organic rankings, and I also proposed a number of ways they could quantify the quality of websites and specific factors that could be vital for this. The

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