Google Ads now makes reporting column recommendations

Recommended columns is now live in all accounts. There are 13 categories of metric and attribute columns available in Google Ads. Now, Google has added a recommended columns category to call attention to columns relevant to your account and campaign

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How digital skills training helped three friends found a startup

Whether you’re a teacher, accountant, engineer or farmer, the digital economy is transforming the workplace as we know it. According to a study by the European Commission, 90 percent of workplaces in the European Union today require employees to have

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How digital skills training helped three friends found a startup

Whether you’re a teacher, accountant, engineer or farmer, the digital economy is transforming the workplace as we know it. According to a study by the European Commission, 90 percent of workplaces in the European Union today require employees to have

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Excel Fuzzy Lookup for SEO: Effortless 404 and site migration redirects

In recent years, the nature of SEO has become more and more data-driven, paving the way for innovative trends such as AI or natural language processing. This has also created opportunities for smart marketers, keen to use everyday tools such

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Driving change with Rolling Study Halls

Maximizing opportunities for learning Kim Gaither, who drives a Rolling Study Halls bus for Munford Elementary and High School, has said the program dramatically improves her long bus route, which is now quieter due to better student behavior. While Kim’s

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How to pick the best website audit tool for your digital agency

There is certainly a big pool of choices for agencies to choose from when it comes to picking a website audit tool. There are standalone tools and those that come as part of a package. Some audit tools go through

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Using technology to support project-based learning

Assignment 1: Setting the stage First, you’ll need to introduce the challenge of reducing plastic in our oceans and identify key facts about pollution in our oceans. Step 1: Use Google Classroom to introduce the task. You can use Google

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Building an attribution strategy

Customer journeys are complex. Gaining an accurate and complete picture of your marketing attribution—which channels are producing leads and conversions—is crucial to getting the biggest return on your marketing dollars. In this guide, CallTrackingMetrics presents a variety of channel attribution

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A WordPress safety plan for SEOs and developers

WordPress powers an astonishing one-third of all websites these days. It has been the CMS platform of choice for our community since the mid-aughts when many of WordPress’s SEO features were implemented. It is therefore relentlessly attacked, largely for SEO

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SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action

The office of Australian Small Business and Family Enterprise Ombudsman (ASBFEO) is targeting SEO fraudsters. Ombudsman Kate Carnell has said that the industry is rife with “horror stories” in which small businesses (SMBs) are ripped off by SEO consultants “over-promising

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