Win That Pitch: How SEO Agencies Can Land New Business

If you’re a digital agency, chances are you have your sights set on a huge variety of clients — from entertainment and automotive, to travel and finance — all with their own unique SEO needs. So how do you attract

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Supporting choice and competition in Europe

For nearly a decade, we’ve been in discussions with the European Commission about the way some of our products work. Throughout this process, we’ve always agreed on one thing一that healthy, thriving markets are in everyone’s interest. A key characteristic of

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Why bother with user experience: UX tips for SEO experts and business owners

The times when ranking high in search results as the final goal have passed. As search algorithms are improving and there’s no place for keyword stuffing anymore, SEO experts should adopt for trends coming and replacing each other too fast.

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Stadia: a new way to play

Advanced game streaming Using our globally connected network of Google data centers, Stadia will free players from the limitations of traditional consoles and PCs. When players use Stadia, they’ll be able to access their games at all times, and on

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Five proven content formats to maximize link acquisition with digital PR

When it comes to link building using digital PR, it’s important that you start with the story. A great story can be told in many different ways. However, you’ll struggle to gain traction when there’s either a lack of it

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New guide: Rethink your eCommerce experience with Google Ad Manager

When shopping online, today’s consumers want seamless, convenient, and genuinely enjoyable experiences. They expect retailers to understand what they want, with advertising that puts the right products in front of them at just the right moments. So, how exactly are

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Yelps says Google trying to bring back ‘discredited’ rival links EU antitrust remedy

Google is reportedly seeking to avoid further European antitrust penalties in shopping search by testing out a new link placement to drive traffic to competitors’ sites. Yelp has strongly criticized the proposal, saying it represents a resuscitation of an earlier approach

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Four visual design cues ecommerce marketers should use in 2019

Digital campaigns are all about visuals in today’s digital world. According to Deposit Photos on visual trends in 2019, “To get users to pay attention, visual content across platforms has to have an edge. Brave, bold and sometimes daring choices of

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The secret formula for determining a marketing budget

Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? Lou Covey, principal of Footwasher Media Agency, has

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Helping Latino students learn to code

Growing up in Costa Rica, I was always passionate about creating things and solving puzzles. That’s what drove me to computer science. I saw it as an opportunity to explore my interests and open doors to new possibilities. It’s that

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