SearchCap: Taking pitches for SMX West, Amazon ads skyrocketing, Google AMP & more

Attend Our Conferences October 23-25, 2018: SMX East January 30-31, 2019: SMX West May 21-22, 2019: SMX London April 2-3, 2019: SMX Munich June 12-13, 2019: SMX Paris × Attend SMX – Click Here Learn More About Our SMX Events

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Q&A with Google on the future of search

Search marketing is undergoing rapid transformation driven by new technologies. Artificial Intelligence, Voice Search, Visual Search, Amazon, and Blockchain all impact how we search for information and buy products and services online. The Transformation of Search Summit, which takes place

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Deciphering search intent: 5 areas to get you started

As digital marketers, we depend on search engines to properly categorize and prioritize search results based on their intention, extension, and authority. Essentially, for digital marketing to be successful, we need to trust that search engines understand what users are

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Amazon now 3rd biggest digital ad seller in US

Amazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer. That only represents 4.1% of U.S. digital ad spending. In surpassing Oath and Microsoft, Amazon is now the front-runner to

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How to Improve Your Link Building Outreach Pipeline

Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even tricker. When you’re in the thick of several outreach campaigns, it’s hard

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Wanted: Session proposals for SMX West

We want your input to help us plan our upcoming SMX West conference, which will be taking place January 30-31, 2019. Specifically, we’d love to hear from you if you have a great idea for a session that you think

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Magento SEO Best Practices: 7 Traffic Boosting Tips That Work

Getting to the top of the search results with an ecommerce product page is hard work. If you don’t have all of the right elements in place, it can almost seem impossible at times. But thankfully, you’re not alone in

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Google: AMP to use ‘consensus-seeking’ governance model

When the AMP (Accelerated Mobile Pages) Project began, the open-standard to enable publisher pages load quickly on mobile was a Google-driven initiative. On Tuesday, the company said there are “more than 700 folks contributing over 10,000 commits running on many millions

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SearchCap: Bing drops URL submission tool, Ask the SMXperts, Google Maps, link building & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has

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Bing Ads gives advertisers machine learning-powered insights

A new competition tab is among several new action-oriented reports rolling out in the Bing Ads interface. Bing Ads is rolling out the first set in a series of machine learning-powered insights advertisers will find in the web interface to

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