Archive for January, 2019

SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Get more information about this news here: Read More

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Helping companies improve their customer support with Chatbase

Virtual Agent: Hi there, and thank you for contacting Some Wireless Company. How can I help you today? You: My phone stopped working, so I’d like to replace it with a new one. Virtual Agent: It sounds like you’re trying

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Get started with marketing automation–learn the terms you need to know

For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. Whether you work for an agency or are an in-house marketing professional, it’s time

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Amazon adds customer acquisition metrics for Sponsored Brands campaigns

Amazon has introduced new metrics that capture insights on new customers that converted from seller’s ad campaigns. The “new-to-brand” metrics are available for Sponsored Brands ad campaigns — the search-triggered ads that showcase several products and formerly called headline search

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Uncovering SEO Opportunities via Log Files

I use web crawlers on a daily basis. While they are very useful, they only imitate search engine crawlers’ behavior, which means you aren’t always getting the full picture. The only tool that can give you a real overview of

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Link building techniques that still work in 2019

The truth is, ranking your website without links is quite an undertaking. Links are Google’s #1 ranking factor. Their importance in the entire Search Engine Optimization dynamics is evident from the fact that backlinks are Google’s Reputation Management Tool. Link

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Don’t give up on Google Posts

Are Google Posts worth businesses’ time and effort? That question has been on the minds of many search practitioners lately. That’s because Google has been giving the content-sharing format less visibility, leading to businesses reporting declines in clicks on their

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Choose your own adventure with 13 Google for Education tools

Plan with efficiency, collaborate & explore, check for understanding 4. Plan with Classroom and Course Kit: In addition to the new Classwork page, Classroom has a refreshed look and feel. And if you love G Suite but use a different LMS, you

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The Most Critical Google Ads (AdWords) Trends of 2019

Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is

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Let the sunshine in: opening the market for more renewable energy in Asia

Since 2010, we’ve signed on to more than 30 solar and wind projects across the Americas and Europe, making us the world’s largest corporate purchaser of renewable energy. Today we’re adding a fourth continent to our clean energy portfolio: Asia.

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