Archive for October, 2018

SearchCap: SEO for Google Home Hub, Google Ads segmentation & Bing Ads insertion orders

Attend Our Conferences January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019: SMX Paris × Attend SMX – Click Here Learn More About Our SMX Events

Read More

Best practices for tag management and governance

Tag governance can be a complicated process. With the growing availability of tag-driven marketing and data platforms, it’s more important than ever to monitor the tags on your site, as well as what data they’re collecting and the overall impact

Read More

The impact of ‘close variants’ in exact match types

Now that the latest changes to “close variants” of exact match keywords have started rolling out more broadly than the last time I wrote about it, I’ve started to hear anecdotes about some of the impact. At a recent conference

Read More

Bing Ads launches the ability to create recurring IOs

Recurring insertion orders are now available for Bing Ads advertisers. If you use insertion order billing in your Bing Ads account, a new update will help ensure your campaigns keep running. With Bing Ads’ new recurring insertion orders feature, advertisers

Read More

A new way to browse hotels on Google

Earlier this year, we redesigned our hotel search experience so you can more easily explore and filter for hotels on your mobile device. We see that travelers love interacting with the new mobile features—so beginning today, we’re bringing the same

Read More

Google Home Hub: An SEO perspective

Google began shipping the Google Home Hub, the Google Assistant with a display, to consumers last week. After having a few days to play with the Google Home Hub, I wanted to share what differences I found between the Google

Read More

SEO for holiday shoppers

Here we are at the end of October and you’re realizing your SEO is not in shape for the holidays. Whether that’s because you are just now understanding that your SEO strategy isn’t going to yield the results you want

Read More

Green hair, don’t care: create emoji that look exactly like you on Gboard

Minis use a combination of machine learning and artistry to create illustrated stickers based on your selfie. Mini stickers also come in two other styles: “bold,” for when you might be feeling a little extra, and “sweet,” for when you

Read More

5 UX tips for better SEO results

When Google’s Search Quality Senior Strategist Andrey Lipattsev was asked about Google’s most important ranking factors, he gave three: content, links, and RankBrain. We’ve known for a long time that links impact websites’ search rankings and Google has for a

Read More

Find out what motivates the Googlers building technology for everyone

There’s a common belief that having a disability means living a life with limits.  At Google, we believe that technology can remove some of those limits and give everyone the same power to achieve their goals. Building products that are

Read More