Archive for August, 2018

Restricting ads in third-party tech support services

One of our top priorities is to maintain a healthy advertising ecosystem, and that means protecting people from misleading, inappropriate and harmful ads. We have teams of engineers, policy experts, product managers and others who wage a daily fight against

Read More

SearchCap: Google’s deal with Mastercard not ‘deceptive’, small business SEO & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has

Read More

How small businesses can see big results with foundational SEO

Whether you are just starting on your search engine optimization (SEO) journey or have been at it for years, there’s a good chance some part of your site can be improved. In fact, from the hundreds of small business websites

Read More

Google, the EU, and Comparative Shopping Services

In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers. Found

Read More

Opinion: Google’s store sales measurement data deal with Mastercard not ‘deceptive’

Bloomberg reported Thursday that Google has been using Mastercard credit card transaction data as part of the store sales measurement analytics that it has made available to some retail advertisers. That’s not really news. The reporter’s angle is that “most

Read More

Page title optimization – the Holy Grail

Page titles are probably the most overlooked aspects of SEO. Crafting a good page title is a must-have skill for anyone aiming for high SERP conversions. Title tags are a major factor in helping search engines understand what your page

Read More

Building Better Customer Experiences – Whiteboard Friday

Are you mindful of your customer’s experience after they become a lead? It’s easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love

Read More

Step aboard Discovery with virtual reality

Editor’s note: On the anniversary of the first launch of the Space Shuttle Discovery, we’ll hear from Dr. Ellen R. Stofan, planetary geologist and the John and Adrienne Mars Director of the Smithsonian National Air and Space Museum, about a

Read More

Meet the bilingual Google Assistant with new smart home devices

Enjoying home entertainmentListening to music is one of the most popular ways people use the Assistant. That’s why we built the Google Home Max to offer high-fidelity and balanced sound and now it’s available in Germany, UK and France—Google Home

Read More

Forecasting earthquake aftershock locations with AI-assisted science

From hurricanes and floods to volcanoes and earthquakes, the Earth is continuously evolving in fits and spurts of dramatic activity. Earthquakes and subsequent tsunamis alone have caused massive destruction in the last decade—even over the course of writing this post,

Read More