Archive for June, 2018

Before fireworks, people hit the road and fly the skies

A Justice retires Upon Supreme Court Justice Anthony Kennedy’s surprise retirement announcement, people searched to find out why Justice Kennedy was retiring, as well as for his letter to the President sharing the news. The top related search however was

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A toolkit to bring digital learning to afterschool programs

Hearing this, our team embarked on a journey, supported by a grant from Google, to better understand the barriers that afterschool practitioners face in providing digital opportunities. We interviewed over 100 afterschool leaders, and heard that though they want to

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How AI-driven call intelligence can close the online/offline data gap

Consumers don’t think of their brand experiences as “online” or “offline.” They expect one consistent path to purchase no matter how they interact with you. With mobile search and voice interactions on the rise, it’s more important than ever to

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GoogleServe, a chance for Googlers around the world to give back

A few months after I first started working at Google, a colleague asked me to organize a volunteer effort at a school in East Palo Alto. That was my first introduction to GoogleServe, our annual month-long volunteer program, which offers

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SearchCap: SMX Advanced session recap, audience targeting, Google pics & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Get more information about this news here: Read More

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Admin Insider: What's new in Chrome Enterprise, Release 68

If you’ve deployed Chrome Browser or Chrome OS in your business, you probably know that we update the platform roughly every six weeks with new features. To help you understand what these new features and enhancements mean for enterprises, we’ll

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How to create the perfect ad with audience targeting

As search marketers, we are well aware of the power of audience targeting. We got a taste of it with remarketing, which blew away our conversion rates and left us scrambling to restructure campaigns. For years, I’ve been chronicling the

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Most common, yet troubling WordPress errors and their solutions

Running a WordPress website or a blog is exciting. The thrill of being able to share your content with your audience at ease is the driving factor in why WordPress powers over 30% of all the websites. A people’s platform,

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Conversion optimization: SMX advanced session recap

The “Conversion Optimization: Turning Quick Wins Into Winning Streaks” session at SMX Advanced focused on landing page and campaign optimization techniques for B2B, B2C, lead gen and more. Here is my recap. James Svoboda, WebRanking James started off the session

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Search in Pics: Google ice cream pool, AI powered piano & watching the World Cup

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Googlers

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