Archive for May, 2018

Leveling the STEM playing field for girls, one robot at a time

I was introduced to competitive student robotics seven years ago, when my fifth-grade son developed an interest with his friends. My daughter followed in those footsteps, and through their experiences, I saw how differently STEM is presented to and approached

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Expand your mind with Talks at Google on mental health and wellbeing

Mental health touches all of us, whether as personally lived experience, or through a family member, friend, or community member. The National Institute of Mental Health estimates that nearly one in five adults in the U.S. lives with a mental

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Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)

Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness. We’ve seen this before with SEO, email marketing, Facebook marketing, and

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Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)

Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness. We’ve seen this before with SEO, email marketing, Facebook marketing, and

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SearchCap: DoubleClick bid manager and Google Optimize

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Get more information about this news here: Read More

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5 Google Optimize tests to take AdWords to the next level

Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more important. That’s why the direct

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What data do you need to find, pitch and win new SEO clients?

For SEO agencies and independent consultants looking for new business, a two-step strategy might be all you need to demonstrate your efficacy and separate from competitors. First, identify prospective clients that are well-suited to your offering. Second, send them a

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Why we're committed to helping small businesses grow

Those connections have a huge impact on our economy. In 2017, Google’s search and advertising tools helped generate $283 billion in economic activity for American businesses, website publishers and nonprofits. Our annual Economic Impact Report, released today, features stories of

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The web is working for American businesses: stories of economic impact across the U.S.

The web is making it possible for U.S. businesses to grow and succeed. Digital tools create significant opportunities for small- and medium-sized businesses. In fact, digital small businesses are growing faster, reaching more customers and were nearly three times as

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DoubleClick Bid Manager opens up digital audio ad buying globally

As investment in digital audio advertising continues to grow, Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. The company announced Wednesday that advertisers can now buy ad inventory

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