Archive for April, 2018

A #SmallThanks makes a big difference this National Small Business Week

Love a local spot? Make it known this National Small Business Week—post a review or photo to their Google listing, or thank them on social media with the hashtag #SmallThanks. A small shout-out can mean a lot for a local

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Is responsive web design enough? (Hint: No)

As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search is incredibly important for advertisers and businesses of all sizes. Consider these statistics: According to BrightEdge, 69 percent

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SearchCap: Google mobile-first indexing notices, job posting guidelines & podcasting

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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First look! Here’s what you can expect at SMX Advanced

SMX Advanced is unique in so many ways. It’s the premier experts-only conference programmed by the team at Search Engine Land, the publication of record for search marketers. It attracts the biggest group of the world’s most sophisticated marketers for

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Is Twitter Worth Your Time? Here’s What New 2018 Data Says About Twitter for Marketing

Misinformation is spreading like wildfire. On Twitter, it’s no different. Numerous spam accounts and bots plague Twitter. They share false and misleading information, which has negatively impacted user experience. The network is now working to correct some of these problems,

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New collaboration with Fitbit to drive positive health outcomes

As I’ve shared in the past, Google Cloud’s vision for the healthcare industry is very much a reflection of Google’s overall mission. We’re building healthcare-specific products and solutions as well as supporting a growing partner ecosystem to help companies organize

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First batch of Google mobile-first indexing notifications goes out today

For the first time since Google announced the rollout of the mobile-first indexing process just over a month ago, SEOs and webmasters are now getting notifications via Google Search Console of their sites being “enabled” for mobile-first indexing. The notification

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Johann Carl Friedrich Gauß Google doodle honors mathematician known as the ‘Prince of Mathematicians’

Today’s Google doodle marks the 241st birthday of Johann Carl Friedrich Gauß, the German mathematician often credited as the “Prince of Mathematicians” or the “Greatest mathematician since antiquity.” Born on this date in Braunschweig, Germany, Gauß (translated as Gauss) was

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How to use a podcast to create smart and usable content

This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority will be built around your brand. This, in turn, provides more opportunity to use that

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Consumers lose trust in businesses with inaccurate NAP

Over the years we’ve seen the importance of the humble business listing change. While citations were once considered key link sources and their accuracy a contributing ranking factor for local search, today their impact has waned somewhat. However, as Moz’s

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