Search engine optimization is a process or a technique that helps the website to rank on search engines. One of the most popular and most used search engine is Google. People try different keywords on these search engines to discover results for their query. For instance, a person looking to discover a website to download music would type “free mp3 songs” in the Google search bar. On typing this keyword, the sites that rank from 1 till the end, the ranks depend on the search engine optimization activity. Site that is ranking high is obviously doing a good SEO compared to one that is ranking low. So getting websites ranked high on relevant keywords is known as search engine optimization. There are numerous companies that are offering these search engine optimization services and those who help their clients rank high on relevant keywords are listed amongst the best SEO companies and are continuously working to improve results for their clients and services. The question is that there are certain tools that makes SEO effective. I would like to know the best tools that are essential for SEO? I would like experts to share tools that make SEO much more effective.