Posts Tagged "website traffic"

Making marketing easier with new tools for productivity

Mobile continues to raise the bar for marketers – as consumers increasingly reach for their smartphones to get things done, they expect fast and frictionless assistance. And to help them in these moments with more useful and personalized ads, you

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Targeting generational buzzwords like “Millennials” means targeting no-one

If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy. “Astrology is fake,” you’d say, and given the precision of modern marketing

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Google I/O: What’s going on with Progressive Web Apps?

At Google’s developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with two initiatives to make the mobile web better and faster: Progressive Web Apps

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Bing launches bots for local businesses

Bots are coming to Bing in a big way. Through its Bot Framework, Microsoft is starting to integrate chatbots into search results — to make search more interactive and transactional. In April, Matt McGee spotted the appearance of chat functionality for

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Study argues Yelp drives higher conversions than Google and Facebook

A new consumer survey from Nielsen, commissioned by Yelp, argues that review sites drive higher conversions than search and social media. The survey of 2,000 US adults found that 92 percent of respondents said they made a purchase after visiting Yelp, “at

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5 reasons why websites still matter to local search in 2017

Why are we still having this discussion? Because data show that a surprising number of businesses still don’t have a website. Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a

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A visual guide to Pinterest advertising

Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social

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SearchCap: Google app rankings, hotel ads, AMP analytics

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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5 Kissmetrics Populations E-Commerce Marketers Can’t Live Without

A few weeks ago we released Populations, a tool to help marketing & product teams track key groups of people across their growth cycle. And just last week, our CEO Brian Kelly announced the new phase of Kissmetrics – Customer

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A fresh perspective on SEO for B2B companies

There was a time when ranking No. 1 for a keyword was a victory wholly worth pursuing — a time when you could build a list of keywords, craft 300-word blog posts, and your site would drive new business. That

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