Posts Tagged "website traffic"

Proximity to Searcher is the New #1 Local Search Ranking Factor

Have you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?” For

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Google Cloud at HIMSS: engaging with the healthcare and health IT community

At Google Cloud, we’re working closely with the healthcare industry to provide the technology and tools that help create better patient experiences, empower care teams to work together and accelerate research. We’re focused on supporting the digital transformation of our

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Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Pinterest’s acquisition of Google’s former image search lead, Randy Keller, as Head of Search shows how serious the social

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Missed link-building opportunities: Reclaiming broken links

It’s inevitable. Despite your best efforts to prevent them, there will likely be some 404 errors showing up on your website for old pages that have been discontinued on your site. Or perhaps someone just inadvertently mistyped the URL they

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Wall Street Journal pulls some content out of Google’s “First Click Free” program

The Wall Street Journal has confirmed to Search Engine Land that it has removed content from Google’s First Click Free program, a system that allows Google searchers to access a limited amount of news content without a paywall barrier. Dow

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Google rolls out 2013 Image Search design to more countries, webmasters complain of traffic loss

Recently, we’ve noticed complaints from webmasters that their image search traffic from Google has dropped significantly, specifically from countries like Germany, France and other countries outside of the US. The traffic drop is due to Google releasing the 2013 version

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Can we machine-learn Google’s machine-learning algorithm?

Google’s rollout of artificial intelligence has many in the search engine optimization (SEO) industry dumbfounded. Optimization tactics that have worked for years are quickly becoming obsolete or changing. Why is that? And is it possible to find a predictable optimization

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The psychology of search intent: Converting moments that matter

Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet search engine in the world. That search engine, which at first relied primarily on text data and

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The 2017 Local SEO Forecast: 10 Predictions According to Mozzers

Maybe it takes a bit of daring to forecast local search developments in quarters 2, 3, and 4 from the fresh heights of Q1, but the Moz team thrives on challenges. In this post, Rand Fishkin, Dr. Pete Meyers, George

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How to Uncover Hidden Keyword-Level Data Using Google Sheets

TL;DR Keyword-level data isn’t gone, it’s just harder to get to. By using Google Sheets to marry the data from Search Console and Google Analytics into a sheet, you’ll have your top keywords and landing page engagement metrics together (for

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