Posts Tagged "small business"

Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?

Image by Frederik Hermann, available via CC BY-SA 2.0 Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners. The reports first

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Can Google get users on board with “shortcuts in search”?

Google announced yesterday the launch of “shortcuts in search”, which will allow Android users (only in the US, for now) to access quick answers on a range of topics with the touch of a button. Fittingly, Google has termed these

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How to create SEO-friendly content

Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Here’s how to create search engine-friendly content. Quality is always important when producing new content, but it’s the

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How to Do a Content Audit [Updated for 2017]

This guide provides instructions on how to do a content audit using examples and screenshots from Screaming Frog, URL Profiler, Google Analytics (GA), and Excel, as those seem to be the most widely used and versatile tools for performing content

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The SEO benefits of using WordPress to publish your content

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. If you want to achieve a higher ranking on

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The Step-By-Step Guide to Testing Voice Search Via PPC

I was conned into my love of cooking by my husband. Never having set foot in the kitchen until the grand old age of 22, my husband (then boyfriend) — a former chef — said he’d teach me some simple

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Join us live on May 23, 2017 as we announce the latest Ads, Analytics and DoubleClick innovations

What: Google Marketing Next keynote live streamWhen: Tuesday, May 23 at 9:00 a.m. PT/12:00 p.m. ET.Duration: 1 hourWhere: Here on the Inside AdWords Blog Be the first to hear about Google’s latest marketing innovations, the moment they’re announced. Watch live

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Four collaboration tools to bring your marketing efforts to a new level

Digital marketing is finally beyond well-defined cookie-cutter tactics. It’s all about creativity these days. Therefore collaboration has become an integral part of digital marketing. There are many forms of collaboration that can help marketing strategy: You can collaborate with your

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Here’s a script to help manage bids by keyword match type.

Some account managers like to use the same keyword in multiple match types in their accounts to get better bid control or to show more relevant ads for queries that are closer to the keyword. To execute the strategy properly,

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7 quick ways to use content marketing to boost search ranking

Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. So how can businesses use it to improve their search rankings? When done well, content marketing can contribute to boosting a site’s position

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