Posts Tagged "small business"

Building your SEO strategy in 2017: what’s most important?

If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack

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Reminder: Transition to expanded text ads before January 31, 2017

This is a friendly reminder that starting on January 31, you’ll only be able to create and edit text ads using the expanded text ads format. You’ll no longer be able to create standard text ads. While this will be

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Five proven SEO strategies for retailers to use in 2017

Optimizing your ecommerce site for better rankings should be a top priority for any growth-focused business owner. Being on the first page is no longer enough to generate enough traffic, CTR, and sales, for 2016 and 2017, the main goal

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Programmatic Delivery: The Future of Content Marketing and Promotion?

Content promotion is hard. Disparate audiences and an ever-growing proliferation of channels to reach them through has made the life of a content marketer incredibly tough. What would you say, however, if there was a single solution to reaching EXACTLY

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Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Larry Kim peers into his crystal ball to make some outlandish predictions for SEO in 2017; Facebook is preparing to

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Google Play Music’s “Ones to Watch” Artists in 2017

Everyone loves to be one of the first to discover a new up-and-coming artist before they make it, but with thousands of thriving artists out there launching new music daily, discovering the next big musical breakthrough isn’t easy. Google Play

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MozCon Local 2017's Full Agenda

This is it. The full agenda for MozCon Local 2017 and LocalU Advanced Workshop on February 27-28. If you’re a brand with a ton of locations or an agency with local clients, you’re going to want to come to MozCon

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Simply the Best: 2016's Top Content from the Moz Blog

Now that we’ve comfortably settled into the first two weeks of 2017, it’s time to revive an annual Moz Blog tradition: the Best of 2016 is here! I’ve carefully collected data on all the posts, comments, and commenters you remarkable

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Attribution Modeling for E-Commerce: 5 Things All Sellers Need to Know

I’m not going to lie to you: this can get very tricky. It’s so complex that many e-commerce platforms don’t even bother with it. An attribution model is how you assign credit or value for sales and conversions across various

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Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?

Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a mobile-first search index

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