Posts Tagged "seo tutorials"

Brand TLDs vs .com (part two): How can brands benefit from a .brand domain?

In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands have applied for them, and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and

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How marketers can dive into growth marketing

Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth marketing. Growth marketing refers to an effective combination of marketing,

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Strategic SEO Decisions to Make Before Website Design and Build

The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers. Imagine a scenario: a client asks what they should do to improve their organic rankings.

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Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Pinterest’s acquisition of Google’s former image search lead, Randy Keller, as Head of Search shows how serious the social

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How to Prioritize Your Link Building Efforts & Opportunities – Whiteboard Friday

We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today’s Whiteboard Friday, Rand builds out a framework you can start using today to streamline

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SearchCap: Google Image search change, WSJ first click free & new Google ad extensions

Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology,

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What we can learn from the latest trends in voice search

Voice search is currently experiencing exponential growth, and some interesting trends are emerging with regard to how people are using it. Voice search is already a fast-growing movement in the search industry, and the latest figures indicate that it’s starting to win

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How to target high-income consumers with Adwords

There are many industries in which being able to target high net worth individuals is useful within AdWords. Whether you are selling high-end investments, expensive cars, loans or clothes, targeting high-end individuals within AdWords will help you improve your return

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What is influencer marketing, and why should it be part of your digital strategy?

If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. You probably have never even heard of me, my company, or have yet to follow me on social media. But if Neil

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A Guide to JSON-LD for Beginners

Posted by alexis-sanders What is JSON-LD? JSON-LD stands for JavaScript Object Notation for Linked Data, which consists of multi-dimensional arrays (think: list of attribute-value pairs). It is an implementation format for structuring data analogous to Microdata and RDFa. Typically, in

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