Posts Tagged "seo tutorials"

The 6 Values (and 4 Benefits) of Agile Marketing – Whiteboard Friday

You’ve probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we

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Biometrics and neuroscience: The future of digital analytics?

Image via Niice.co Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions. Actions, in turn, become habits, and these habits are the driving force that creates

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How to Do a Content Audit [Updated for 2017]

This guide provides instructions on how to do a content audit using examples and screenshots from Screaming Frog, URL Profiler, Google Analytics (GA), and Excel, as those seem to be the most widely used and versatile tools for performing content

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Expanded safeguards for advertisers

The web has opened a door for new communities and platforms that help people find diverse views and have a voice. Today, anyone with a smartphone can be a content creator, app developer or entrepreneur. And Google has enabled millions

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Helpful Tips for Doing Search in a Low-Volume Niche

SEO — you know, that thing you do whereby everyone and their mother will find your site on the web. Easy, right? “Can you SEO this page for me?” or “We’re about to launch a webinar. Can you SEO-ify it,

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Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Mobile World Congress confirms that mobile video is massive; Pinterest has launched its new Lens visual discovery tool to

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Ranking Multiple Domains to Own More SERP Real Estate – Whiteboard Friday

Is it better to rank higher in a single position frequently, or to own more of the SERP real estate consistently? The answer may vary. In today’s Whiteboard Friday, Rand presents four questions you should ask to determine whether this

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Chrome Extensions: A vehicle for Amazon and Pinterest to compete with Google?

Search advertising has swelled to become an industry worth over $35 billion annually, yet it is still heavily driven by text-based searches and dominated by Google. However as Google’s index goes mobile-first, consumers get to grips with voice search, and

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Rankings Correlation Study: Domain Authority vs. Branded Search Volume

A little over two weeks ago I had the pleasure of speaking at SearchLove San Diego. My presentation, Does Google Still Need Links, looked at the available evidence on how and to what extent Google is using links as a

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With your Google Assistant, the weekend's golden

Ready to get your green on for St. Patty’s celebrations? With parades going on across the country, you’re in luck—with a little help from your Google Assistant. Just touch and hold the Home button on your Android phone* and try

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