Posts Tagged "seo news"

Brand TLDs vs .com (part two): How can brands benefit from a .brand domain?

In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands have applied for them, and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and

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How marketers can dive into growth marketing

Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth marketing. Growth marketing refers to an effective combination of marketing,

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Strategic SEO Decisions to Make Before Website Design and Build

The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers. Imagine a scenario: a client asks what they should do to improve their organic rankings.

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Google Cloud at HIMSS: engaging with the healthcare and health IT community

At Google Cloud, we’re working closely with the healthcare industry to provide the technology and tools that help create better patient experiences, empower care teams to work together and accelerate research. We’re focused on supporting the digital transformation of our

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Google Cloud at HIMSS: engaging with the healthcare and health IT community

At Google Cloud, we’re working closely with the healthcare industry to provide the technology and tools that help create better patient experiences, empower care teams to work together and accelerate research. We’re focused on supporting the digital transformation of our

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Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Pinterest’s acquisition of Google’s former image search lead, Randy Keller, as Head of Search shows how serious the social

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SearchCap: Google Image search change, WSJ first click free & new Google ad extensions

Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology,

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Wall Street Journal pulls some content out of Google’s “First Click Free” program

The Wall Street Journal has confirmed to Search Engine Land that it has removed content from Google’s First Click Free program, a system that allows Google searchers to access a limited amount of news content without a paywall barrier. Dow

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Can Pinterest crack (and monetise) visual search?

Pinterest made a clear declaration of intent last week with the announcement that Li Fan, Google’s former head of image search, has joined the photo sharing site as Head of Engineering. This appointment is reflective of a strategy to challenge

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How We Increased Our Email Response Rate from ~8% to 34%

It’s no secret that reply rate is the golden metric of email campaigns. The reason is obvious. As opposed to open and click rate, reply rate tracks how many recipients were interested (or annoyed) enough to actually write you back.

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