Posts Tagged "online marketing"

Exploring home with Google Earth

This week we’re giving you a taste of what you can find in Voyager, a showcase of interactive tours and stories from experts, nonprofits and more in the new Google Earth. When you opened Google Earth for the very first

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Your tree-loving, earth-celebrating Google Assistant

Today is Earth Day and your Google Assistant is here to help you make the most of it. Whether your day is full of clean-ups on the beach, enjoying nature in the forest or sitting at a park—basically the Earth

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Four most interesting search marketing news stories of the week

We’re back with our weekly round-up of the most interesting search marketing news stories from around the web. I hope you all enjoyed last Friday’s Easter search trivia quiz, and if you haven’t had a chance to test your knowledge yet,

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What’s new with Earth? First impressions of the relaunched Google Earth

Google has just re-designed, revamped and re-launched its Earth product, and it has certainly been worth the two-year wait. Earth is now built into Chrome, so there is no longer a need to download a cumbersome desktop app to access

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Large Site SEO Basics: Faceted Navigation

If you work on an enterprise site — particularly in e-commerce or listings (such as a job board site) — you probably use some sort of faceted navigation structure. Why wouldn’t you? It helps users filter down to their desired

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A guide to setting up Google Analytics for your WordPress site

Of the many tools available for tracking visitor behavior, Google Analytics is one of the most famous ones. This free tool provides website owners with insightful information about the traffic driven to their website, helping them to determine exactly where

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[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months

This blog post was co-written with Brad Zomick, the former Director of Content Marketing at Pipedrive, where this case study took place. It’s tough out there for SEOs and content marketers. With the sheer amount of quality content being produced,

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The Best Types of Content for Local Businesses: Building Geo-Topical Authority

Q: What kind of content should a local business develop? A: The kind that converts! Okay, you could have hit on that answer yourself, but as this post aims to demonstrate: There are almost as many user paths to conversion

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Data-driven attribution delivers better results than last-click

There are more moments throughout the day for businesses to connect with consumers than ever before. It’s critical for marketers to know which moments matter, and which ones don’t. The search process doesn’t start and end with “buy the exact

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Test your knowledge! The Search Engine Watch Easter trivia quiz

Happy Easter, Search Engine Watch readers! In honour of the season – and a bit of spring-like weather finally starting to creep into the air (well, at least here in the UK…) – we have put together a light-hearted search

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