Posts Tagged "online marketing"

Four resolutions for Shopping success in 2017

Retailers like you are always looking for the best ways to promote your products and reach shoppers online, right when they’re looking to buy — and throughout the past year, our mission with Google Shopping was to help you do

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Building your SEO strategy in 2017: what’s most important?

If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack

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Five proven SEO strategies for retailers to use in 2017

Optimizing your ecommerce site for better rankings should be a top priority for any growth-focused business owner. Being on the first page is no longer enough to generate enough traffic, CTR, and sales, for 2016 and 2017, the main goal

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What We Learned From Analyzing 1.4 Million Featured Snippets

What you should know about featured snippets Recently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze.

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Programmatic Delivery: The Future of Content Marketing and Promotion?

Content promotion is hard. Disparate audiences and an ever-growing proliferation of channels to reach them through has made the life of a content marketer incredibly tough. What would you say, however, if there was a single solution to reaching EXACTLY

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Google Play Music’s “Ones to Watch” Artists in 2017

Everyone loves to be one of the first to discover a new up-and-coming artist before they make it, but with thousands of thriving artists out there launching new music daily, discovering the next big musical breakthrough isn’t easy. Google Play

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Nine crazy predictions for SEO in 2017

It’s January, which means you’ve probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won’t be like any of the other SEO predictions posts

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How to keep Q4 paying off in 2017

Retailers love the influx of revenue in Q4, but there’s another, more last gift from the spike in digital traffic: data that you can use to your advantage in 2017. In this post, we’ll cover three major ways to make

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Question every part of your organic search strategy in 2017

When was the last time you really tore apart your search strategy and looked at why it is what it is? We’re much more likely to make necessary, iterative changes to our campaigns – but I challenge you to make

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Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?

Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a mobile-first search index

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