Posts Tagged "online marketing"

Brand TLDs vs .com (part two): How can brands benefit from a .brand domain?

In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands have applied for them, and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and

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Proximity to Searcher is the New #1 Local Search Ranking Factor

Have you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?” For

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Six stats on the importance of trust in influencer marketing

Image by Walter Lim, available via CC BY 2.0 Successful influencer marketing depends on trust.  Influencers need to establish trust with their audiences in order for their posts to resonate. Brands and agencies conducting campaigns must establish trust with their

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Google Cloud at HIMSS: engaging with the healthcare and health IT community

At Google Cloud, we’re working closely with the healthcare industry to provide the technology and tools that help create better patient experiences, empower care teams to work together and accelerate research. We’re focused on supporting the digital transformation of our

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How to Prioritize Your Link Building Efforts & Opportunities – Whiteboard Friday

We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today’s Whiteboard Friday, Rand builds out a framework you can start using today to streamline

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Google rolls out 2013 Image Search design to more countries, webmasters complain of traffic loss

Recently, we’ve noticed complaints from webmasters that their image search traffic from Google has dropped significantly, specifically from countries like Germany, France and other countries outside of the US. The traffic drop is due to Google releasing the 2013 version

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Can we machine-learn Google’s machine-learning algorithm?

Google’s rollout of artificial intelligence has many in the search engine optimization (SEO) industry dumbfounded. Optimization tactics that have worked for years are quickly becoming obsolete or changing. Why is that? And is it possible to find a predictable optimization

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What we can learn from the latest trends in voice search

Voice search is currently experiencing exponential growth, and some interesting trends are emerging with regard to how people are using it. Voice search is already a fast-growing movement in the search industry, and the latest figures indicate that it’s starting to win

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How to target high-income consumers with Adwords

There are many industries in which being able to target high net worth individuals is useful within AdWords. Whether you are selling high-end investments, expensive cars, loans or clothes, targeting high-end individuals within AdWords will help you improve your return

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How can you successfully set up an efficient business blog on a very tight budget?

Setting up online presence for your business can be overwhelming. So much to plan and so much to invest (in terms of both time and money). How much would it cost to set up and market a business site? This

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