Posts Tagged "online marketing"

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, the mysterious “Google Posts” feature has made another return to the SERP, this time with GIFs and videos –

Read More

The 6 Values (and 4 Benefits) of Agile Marketing – Whiteboard Friday

You’ve probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we

Read More

Your Daily SEO Fix: Keywords, Concepts, Page Optimization, and Happy NAPs

Howdy, readers! We’re back with our last round of videos for this go of the Daily SEO Fix series. To recap, here are the other topics we’ve covered previously: Today we’ll be delving into more keyword and concept research, quick

Read More

Can Google get users on board with “shortcuts in search”?

Google announced yesterday the launch of “shortcuts in search”, which will allow Android users (only in the US, for now) to access quick answers on a range of topics with the touch of a button. Fittingly, Google has termed these

Read More

Expanded safeguards for advertisers

The web has opened a door for new communities and platforms that help people find diverse views and have a voice. Today, anyone with a smartphone can be a content creator, app developer or entrepreneur. And Google has enabled millions

Read More

Google Posts: GIFs and Videos published directly to SERPs

To relatively little fanfare, Google launched its “Posts” initiative during the US presidential election campaign last year. The launch was accompanied by a landing page that labeled this “an experimental new podium”. That same landing page remains live, unchanged, and

Read More

Helpful Tips for Doing Search in a Low-Volume Niche

SEO — you know, that thing you do whereby everyone and their mother will find your site on the web. Easy, right? “Can you SEO this page for me?” or “We’re about to launch a webinar. Can you SEO-ify it,

Read More

Close variants now connects more people with what they’re looking for

From running shoes to cheap hotels to credit cards, and everything in between, people are searching for the products and services you offer. However, finding the right keywords to reach your customers can be difficult–and many advertisers agree.1 Whether someone

Read More

Ranking Multiple Domains to Own More SERP Real Estate – Whiteboard Friday

Is it better to rank higher in a single position frequently, or to own more of the SERP real estate consistently? The answer may vary. In today’s Whiteboard Friday, Rand presents four questions you should ask to determine whether this

Read More

Test-driving Pinterest Lens: How does Pinterest’s new visual search tool stack up?

Pinterest has released its visual discovery tool, Lens, to all Android and iPhone users in the US. As part of Pinterest’s strategy to capture some of the lucrative search market by mastering visual search, this is a significant move and

Read More