Posts Tagged "online marketing"

SearchCap: AdWords parallel tracking, Google Attribution & local search updates

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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Fall into autumn with #teampixel

You can also join @verizon and #teampixel as we pass along a Google Pixel 2 from coast to coast on Instagram. Check out some of the stunning photos from the trip—in scenic Athens, NY, historic Paris, TX, and delicious Venice, CA. Want to get

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Expanding access to renewable energy in the EU

Earlier this year, we hosted an event in Brussels that brought business leaders, policy makers and civil society together to discuss ways to ensure EU renewable energy policy meets the changing needs of consumers. Last week, we were back in

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The High Five: this week’s trends have a sweet tooth

A celebrity baby on the way, a sidelined NBA player, and ice cream for dessert: here’s a look at the week’s top-searched trends, with data from the Google News Lab. Sing us a lullaby, you’re the Piano Man Search interest

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Google expanding Attribution beta to hundreds more advertisers

Earlier this year, Google announced a new product that generated a lot of buzz among advertisers: Google Attribution. This new platform is slated to help marketers see how higher and mid-funnel interactions impact conversions and tame the cross-device, cross-channel conundrum.

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Search in Pics: Danny Sullivan the Noogler, Google’s upside down room, a Google Sukkah & more

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Danny

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Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery

Google’s been working to speed up mobile web experiences on several fronts, AMP being the most visible of these efforts. On Wednesday, the company announced a change to the way it will handle tracking parameters appended to AdWords landing page

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Smarter attribution for everyone

Cross-posted from the Google Analytics blog. In May, we announced Google Attribution, a new free product to help marketers measure the impact of their marketing across devices and across channels. Advertisers participating in our early tests are seeing great results.

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Delivering better government services at lower costs with Chrome

Editor’s note: Today’s post comes from Vijay Badal, Director of Application Services of DOTComm. Founded in 2003, DOTComm provides centralized IT support and consulting for 70 government agencies in the city of Omaha and Douglas County, NE. DOTComm uses Chrome

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From paw prints to a digital footprint: a tailor shop attracts new customers

Having an online presence not only helped Vince reach new customers, but it allowed him to build relationships with his existing customers by responding to reviews. Knowing that people trust online reviews as much as personal recommendations, reviews are an

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