Posts Tagged "keyword research"

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, the mysterious “Google Posts” feature has made another return to the SERP, this time with GIFs and videos –

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Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?

Image by Frederik Hermann, available via CC BY-SA 2.0 Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners. The reports first

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Biometrics and neuroscience: The future of digital analytics?

Image via Niice.co Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions. Actions, in turn, become habits, and these habits are the driving force that creates

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Your Daily SEO Fix: Keywords, Concepts, Page Optimization, and Happy NAPs

Howdy, readers! We’re back with our last round of videos for this go of the Daily SEO Fix series. To recap, here are the other topics we’ve covered previously: Today we’ll be delving into more keyword and concept research, quick

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Can Google get users on board with “shortcuts in search”?

Google announced yesterday the launch of “shortcuts in search”, which will allow Android users (only in the US, for now) to access quick answers on a range of topics with the touch of a button. Fittingly, Google has termed these

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How to create SEO-friendly content

Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Here’s how to create search engine-friendly content. Quality is always important when producing new content, but it’s the

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How to Do a Content Audit [Updated for 2017]

This guide provides instructions on how to do a content audit using examples and screenshots from Screaming Frog, URL Profiler, Google Analytics (GA), and Excel, as those seem to be the most widely used and versatile tools for performing content

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Join us live on May 23, 2017 as we announce the latest Ads, Analytics and DoubleClick innovations

What: Google Marketing Next keynote live streamWhen: Tuesday, May 23 at 9:00 a.m. PT/12:00 p.m. ET.Duration: 1 hourWhere: Here on the Inside AdWords Blog Be the first to hear about Google’s latest marketing innovations, the moment they’re announced. Watch live

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Attention, please: Supporting the ad industry to measure what matters

If a million trees fall in the forest and nobody hears them, do they make a sound? What about a million impressions that are served but ignored? It’s important for advertisers to ensure their video ads don’t just reach their

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Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Mobile World Congress confirms that mobile video is massive; Pinterest has launched its new Lens visual discovery tool to

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