Posts Tagged "keyword research"

How video impacts mobile web performance and UX, part 3: detecting and remedying issues

Video has become an important tool in the marketers’ tool box. Video storytelling is a useful and increasingly popular way to engage customers. But if your video doesn’t work properly or cripples your website or app performance it will become

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Should SEOs Care About Internal Links? – Whiteboard Friday

Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal

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Taming the local search beast in a post-Possum and Fred world

It’s estimated that 46 percent of all searches performed on Google have a local intent, and the Map Pack appears for 93 percent of these. In September 2016 Google unveiled a new local search algorithm, dubbed Possum, and it pretty

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Google Optimize and Google Surveys 360 Join Forces with AdWords

AdWords users get two new ways to understand and better serve their customers Here’s good news for AdWords advertisers: as you heard yesterday at Google Marketing Next powerful new integrations with Google Optimize and Google Surveys 360 are coming soon

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What does Google’s “Project Owl” mean for search and fake news?

Have you heard of Google’s “Project Owl” yet? If not, then you’re in for some fun, because this is a hoot. Let’s start at the beginning. Fall of 2016: Trump gets nominated to the presidency. Still in fall of 2016:

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It's Here: The Finalized MozCon 2017 Agenda

That sound you hear is the coming together of MozCon 2017. [You can hear that, right? It’s not just me.] With less than two months to go, most of the nuts and bolts of the event have been fastened together

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Tackling Tag Sprawl: Crawl Budget, Duplicate Content, and User-Generated Content

Alright, so here’s the situation. You have a million-product website. Your competitors have a lot of the same products. You need unique content. What do you do? The same thing everyone does — you turn to user-generated content. Problem solved,

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Bringing the speed of AMP to search & display ads

Succeeding on mobile starts with getting the basics right. People choose brands that meet their needs instantly and seamlessly. That means no matter how great your site looks, if it loads slowly, users will leave and you’ll miss out. The

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Targeting generational buzzwords like “Millennials” means targeting no-one

If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy. “Astrology is fake,” you’d say, and given the precision of modern marketing

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Lessons from 1,000 Voice Searches (on Google Home)

It’s hardly surprising that Google Home is an extension of Google’s search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There’s an increasingly clear connection between Featured Snippets in search and voice

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