AdWords Editor update supports Shopping Showcase Ads

AdWords Editor version 12.1 is now available, with support added for several features, including Shopping showcase ads and expanded dynamic search ads. Showcase ads feature three product images from a retailer that are related to the search query and link

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Project Fi welcomes Android One, with the moto x4

Packed with a pure Android experience, advanced hardware and great network connectivity, here’s a closer look at what you’ll get with the new Android One moto x4. Best-in-class software experience designed by Google Like all Android One phones, Android One

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Looking at marketing automation platforms? We compare 14 vendors

Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced

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Hector Mujica on “showing grace to those in the margins” and his social impact work at Google

What career advice would you give your 20-year-old self? Invest wisely in people and moments. The networks of people around you will help shape your perspectives, career and open doors to new opportunities … and when these opportunities present themselves,

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Anatomy of a Google search listing

Are you looking to dominate in Google search results? Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order to make the most of your Google presence, you need to craft a search result

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Addressing the UK NCSC’s Cloud Security Principles

As your organization adopts more cloud services, it’s essential to get a clear picture of how sensitive data will be protected. Many authorities, from government regulators, to industry standards bodies and consortia, have provided guidance on how to evaluate cloud

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Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)

Google AdWords offers three major keyword match types – broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget. Choosing the

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3 reasons SEO is the account-based marketer’s secret weapon

Account-based marketing best practices have come into their own in recent years. Audiences expect more personalized, targeted brand interactions, and account-based strategies deliver, aligning marketing and sales to close bigger accounts with better outbound communications. But what happens when your

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6 Metrics You Might Think are Important But Really Aren’t (And What to Track Instead)

You know all of those metrics you track? They’re probably worthless. I’m not saying they have absolutely no value, of course. I’m just saying they’re doing nothing for your bottom line most of the time. These are the things that

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Account-level ad extensions now available in Bing Ads

Bing Ads announced Tuesday that it is rolling out account-level ad extensions globally over the next few weeks. Via the Bing Ads UI, Google Import, Bing Ads API and Bulk Upload tools, advertisers can set extensions at the account level

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