Google announces Assistant app-discovery channels, broad ranking factors

Google is making the Assistant available via SDK to third parties to integrate into their appliances and devices. It’s also quickly ramping up third-party content integration into the Assistant. The company announced this week at its developer conference that the Google Assistant is available on

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How video impacts mobile web performance and UX, part 2: autoplay and audio

Image designed by Freepik Mobile video is a major up-and-coming trend in content, with brands everywhere converging on the new and lucrative mobile video market. Mark Zuckerberg said on a recent shareholder conference call that he sees video as “a megatrend on

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How to Use the Best Keyword Research Methods to Create Blog Topics

Any blogger or content writer knows that coming up with blog topics can be a royal pain. After a while it starts to feel like everything there is to say has already been said, and hunting through pages of news

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Search in Pics: Google bike to work, Dooglers treats & Google’s shhhh wall

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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Google Analytics is unifying user IDs from AMP & non-AMP pages

Some metrics will be effected as the change rolls out. The post Google Analytics is unifying user IDs from AMP & non-AMP pages appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Get more

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Blog Post Ideas: Maximize Your Reach with the Right Topics – Whiteboard Friday

With the ubiquity of blogs, one of the questions we hear the most is how to come up with the right topics for new posts. In today’s episode of Whiteboard Friday, Rand explores six different paths to great blog topic

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SearchCap: Offline conversion imports for AdWords, Google My Business updates & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New

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Now you can schedule offline conversion imports in AdWords

AdWords advertisers can now schedule imports of offline conversions into AdWords on a regular basis. Google introduced offline conversion importing in AdWords in 2013. Advertisers set up offline conversion events — qualified leads, closed sales and so on — from

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7 unannounced updates to Google My Business we’ve seen in 2017

We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these changes are well covered and some slip by unnoticed. I have quietly been keeping track of some of the major

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Using search and social to support TV advertising

Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017. While TV is great at reaching a large audience, it is most effective when combined with an effective

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