Reputation, Rankings, and Revenue: Navigating Local for Non-Technical People

Your local SEO agency needs new clients in 2017. Your department needs to convince management to earmark robust resources for local SEM this year. What if the only thing standing in your way is presentation? In the 10+ years I’ve

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Seven tools to help you run multichannel digital marketing campaigns

With exponential changes in the marketing landscape over the last decade, Marshall McLuhan’s proclamation “The medium is the message” has gained new meaning. Faced with a constant deluge of information and brand messaging, it has become a necessity for companies

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3 Not-So-SEO-Friendly Trends to Watch Out For

It seems like every couple months (weeks?) there’s a new post predicting the end of SEO: But rather than proclaiming that SEO is already dead (it’s not), let’s look at 3 ways in which the SEO industry might eventually die

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Six steps to a stronger online brand

Image by NYphotographic, available via CC BY-SA 3.0 When it comes to maintaining a brand, any good marketer will tell you that reputation management is key. But it’s not just about monitoring what others say about your business; it’s also

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How digital marketers can take advantage of Valentine’s Day

Valentine’s Day is the first big campaign of the year for brands. How can digital marketers take advantage of it and reach their target audience? More than 50% of adults celebrate Valentine’s Day, which means that this is a great opportunity

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It's Time to Stop Doing On-Page SEO Like It's 2012

Friends and fellow SEOs, I just need a few minutes of your time. This is gonna be short and sweet. If you’re optimizing a page to rank well for a keyword or set of keywords, you probably use some sort

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Four most interesting search marketing news stories of the week

Image by Norbet, available via CC BY 2.0 Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Instagram Stories is draining the life from the very Snapchat feature that

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Powering a Cleaner Energy Future in Europe

On February 2nd, we hosted an event at our Brussels office to discuss how businesses like Google are turning to renewable energy and consider how EU energy policies can meet the changing needs of consumers and the marketplace. With leaders

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Powering a Cleaner Energy Future in Europe

At out event we spoke alongside other companies committed to renewable energy, such as Nestle, IKEA, and Swiss Re, amongst others, who are also demonstrating through their own efforts that renewables make good business sense.  The business case for renewable

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Refurbishing Top Content – Whiteboard Friday

You’ve got top-performing content on your site that does really well. Maybe it’s highly converting, maybe it garners the most qualified traffic — but it’s just sitting there gathering dust. Isn’t there something else you can do with content that’s

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