Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?

Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a mobile-first search index

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SEO Has a Younger Sibling: It’s On-Site Search, and It Deserves Attention

On-site search, also known as internal search, is a critical yet undervalued and underrepresented tactic in the search industry. In 2014,eConsultancy released a report that showed that 15% of companies dedicate resources to optimizing the on-site search experience, 42% fold

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Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. And a happy 2017 to all of our Search Engine Watch readers! This week, we’ve got a health-conscious New Year’s

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Bringing the World Wide Web to more kids in rural Vietnam

During a visit to Vietnam over the holidays, I journeyed south through the Mekong Delta, on a five-hour road trip from Ho Chi Minh City to Tra Vinh. Most of the people here make their living by planting and farming

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How to Kickstart an SEO Audit for Your Startup – Whiteboard Friday

Launching a startup is a huge task all on its own. While it can be a challenge to factor SEO into the mix, it’s an incredibly important consideration. In today’s Whiteboard Friday, Rand shares a comprehensive plan to kick off

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A new guide to testing and experimentation in AdWords

Digital marketing is always evolving. It’s crucial to evolve your approach as well. This ongoing process of optimization should be built upon a solid framework of testing and experimentation. By using all of the tools available to you, including campaign

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10 online marketing strategies to make you a unicorn [infographic]

Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns. What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective

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27 Big Updates & A Peek at the Future: Moz Pro's 2016 Retrospective

Another year has slipped by, and while we had our ups and downs, returning to our SEO roots has given us greater focus and renewed purpose. We’ve redoubled our efforts with the goal of building the best SEO product in

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How a new AI powered search engine is changing how neuroscientists do research

When you think of artificial intelligence, images of futuristic robots or memories of bad sci-fi films might come to mind. However, the reality of AI is actually a lot more tame: a friendly search engine, for instance. But while we

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Five quick tips to boost your SEO in 2017

It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicated process, though. New year’s resolutions are not just about our personal

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