Progressive Web Apps versus Android Instant Apps: Which is better for marketers?

Much has been made of the fight between mobile apps and the mobile web, but the line between the two is no longer as clear-cut as it used to be. Broadly speaking, a mobile-friendly or mobile-responsive website is less costly

Read More

How to Build SEO Strategies Effectively (and Make Them Last)

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” I read The Art of War in college, written by the Chinese general Sun Tzu (author of the quote above). While his actual

Read More

The ultimate guide to mobile technical SEO

With smartphone users growing year-on-year while desktop users stagnate, it comes as no surprise that Google looks to put mobile at the very core of its search engine algorithm in 2017. Mobile is destined to become the backbone of determining

Read More

How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial]

Data-driven marketing means understanding what works. This means not only having accurate data, but also having the right data. Data integrity is obviously critical to good reporting, but Analytics auditing shouldn’t focus solely on the validity of the tracking code.

Read More

6 ways to turn your website into a niche knowledge hub

Giving away knowledge is the most effective way to build a solid brand presence. But is it just about writing and publishing blog posts? It might have been sufficient to start a niche blog to build authority ten years ago.

Read More

How to reduce the impact of images on your mobile site speed

Images are the main culprit for causing oversized web pages (average size 2.2MB) that can perform slowly on mobile devices. Last week, we looked at how to optimize your mobile site speed and test for issues that might be slowing your

Read More

How Does Google Handle CSS + Javascript "Hidden" Text? – Whiteboard Friday

Does Google treat text kept behind “read more” links with the same importance as non-hidden text? The short answer is “no,” but there’s more nuance to it than that. In today’s Whiteboard Friday, Rand explains just how the search engine

Read More

Using Latent Semantic Indexing to boost your SEO strategy

SEO is an ever-changing, expansive science that is often hard to understand. You know that you need specific keywords to boost your website traffic, but we’re about to throw another curveball at you – latent semantic indexing (LSI). It sounds

Read More

Site Crawl, Day 1: Where Do You Start?

When you’re faced with the many thousands of potential issues a large site can have, where do you start? This is the question we tried to tackle when we rebuilt Site Crawl. The answer depends almost entirely on your site

Read More

Top 4 mistakes ecommerce marketers are still making

The digital ink spilled over ecommerce and product remarketing best practices is pretty prolific, but we still frequently see major opportunities being missed when we take over new client accounts. In this post, I’ll break down four mistakes I see

Read More