Accelerate Your SEO Knowledge: New SEO Bootcamps and In-House Training from Moz

SEO training classes provide a smart, accessible way to accelerate your knowledge of our industry’s best practices, tools, and processes. For several months we’ve offered three workshops on our SEO Training page that focused on core SEO capabilities like keyword

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How to target high-income consumers with Adwords

There are many industries in which being able to target high net worth individuals is useful within AdWords. Whether you are selling high-end investments, expensive cars, loans or clothes, targeting high-end individuals within AdWords will help you improve your return

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How can you successfully set up an efficient business blog on a very tight budget?

Setting up online presence for your business can be overwhelming. So much to plan and so much to invest (in terms of both time and money). How much would it cost to set up and market a business site? This

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The 2017 Local SEO Forecast: 10 Predictions According to Mozzers

Maybe it takes a bit of daring to forecast local search developments in quarters 2, 3, and 4 from the fresh heights of Q1, but the Moz team thrives on challenges. In this post, Rand Fishkin, Dr. Pete Meyers, George

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How do the recent updates to Google Data Studio benefit marketers?

In a slew of recent posts on their Analytics blog, Google has announced the removal of the 5 report limit in Data Studio in the US, integration with Search Console, and most recently, enhanced support for AdWords MCC accounts. So

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What is influencer marketing, and why should it be part of your digital strategy?

If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. You probably have never even heard of me, my company, or have yet to follow me on social media. But if Neil

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How to Uncover Hidden Keyword-Level Data Using Google Sheets

TL;DR Keyword-level data isn’t gone, it’s just harder to get to. By using Google Sheets to marry the data from Search Console and Google Analytics into a sheet, you’ll have your top keywords and landing page engagement metrics together (for

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Five most interesting search news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got the latest on a strange glitch appearing in Google’s mobile search, a new beta search engine launched

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The Keyword + Year Content/Rankings Hack – Whiteboard Friday

What’s the secret to earning site traffic from competitive keywords with decent search volume? The answer could be as easy as 1, 2, 3 — or more precisely, 2, 0, 1, 7. In today’s Whiteboard Friday, Rand lets you in

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What’s been going on with Google’s mobile indexing?

Back in October, Google announced the impending rollout of a mobile-first search index, a sure to be massive overhaul of the way Google indexes its search results which has had SEOs scrambling to prepare their businesses. In fairly typical Google fashion,

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