Stop overloading your Local SEO content!

I’ve been spending a lot of time on the road, speaking at conferences and talking to marketers and business owners, and I’ve been having the “content” talk far too often lately. You know, the one that’s almost as awkward as

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A visual guide to Pinterest advertising

Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social

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Spam, Ad Blocking, and How to Adapt

In recent user experience buzz, Google is reportedly working on a new Chrome feature that would block “bad ad types” by default. For this particular feature, bad ad types are being defined as: ”Unacceptable ad types would be those recently

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Location Data + Reviews: The 1–2 Punch of Local SEO

My father, a hale and hearty gentleman in his seventies, simply won’t dine at a new restaurant these days before he checks its reviews on his cell phone. Your 23-year-old nephew, who travels around the country for his job as

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7 Real-World Tips for Better Social Engagement

Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success

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SearchCap: Google app rankings, hotel ads, AMP analytics

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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5 Kissmetrics Populations E-Commerce Marketers Can’t Live Without

A few weeks ago we released Populations, a tool to help marketing & product teams track key groups of people across their growth cycle. And just last week, our CEO Brian Kelly announced the new phase of Kissmetrics – Customer

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Bing Remarketing: The best-kept marketing secret

When you think about remarketing, I’m sure the top three platforms that immediately come to mind are Google, AdRoll and Criteo. But how often is the Bing Network associated with a successful remarketing program? I recently attended a Bing webcast

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A fresh perspective on SEO for B2B companies

There was a time when ranking No. 1 for a keyword was a victory wholly worth pursuing — a time when you could build a list of keywords, craft 300-word blog posts, and your site would drive new business. That

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Google Hotel Ads now showing nightly price trends

Google’s Hotel Ads are starting to show pricing trends on mobile. Sergey Alakov spotted the update on Thursday. The widget shows the best prices for a one-night stay. If no pricing is available, the bar will be white instead of

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