Optimization at the intersection of search, content, social, mobile and local in 2017

The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Consumer behavior has rapidly matured with the growth of the online world. Customers

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Test-driving Pinterest Lens: How does Pinterest’s new visual search tool stack up?

Pinterest has released its visual discovery tool, Lens, to all Android and iPhone users in the US. As part of Pinterest’s strategy to capture some of the lucrative search market by mastering visual search, this is a significant move and

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Giving Away the Farm: Proposal Development for New SEO Agencies

There’s a huge difference between making money from selling SEO and actually making a living — or making a difference, for that matter. A new marketing agency will quickly discover that surviving on $1,000 contracts is challenging. It takes time

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Your Daily SEO Fix: Link Building & Ranking Zero

Last week, we shared a series of four short videos intended to help you accomplish some easy wins using Moz Pro: Your Daily SEO Fix: The Keyword Research Edition. Week Two (that’s this week!) is focused on link building, identifying

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See Our Latest Data Center Murals

Last May, we announced the Data Center Mural Project, a partnership with artists to bring a bit of the magic from the inside of our data centers to the outside. Two artists in Oklahoma and Belgium created murals that celebrate

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Four collaboration tools to bring your marketing efforts to a new level

Digital marketing is finally beyond well-defined cookie-cutter tactics. It’s all about creativity these days. Therefore collaboration has become an integral part of digital marketing. There are many forms of collaboration that can help marketing strategy: You can collaborate with your

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Here’s a script to help manage bids by keyword match type.

Some account managers like to use the same keyword in multiple match types in their accounts to get better bid control or to show more relevant ads for queries that are closer to the keyword. To execute the strategy properly,

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7 quick ways to use content marketing to boost search ranking

Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. So how can businesses use it to improve their search rankings? When done well, content marketing can contribute to boosting a site’s position

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The State of Searcher Behavior Revealed Through 23 Remarkable Statistics

One of the marketing world’s greatest frustrations has long been the lack of data from Google and other search engines about the behavior of users on their platforms. Occasionally, Google will divulge a nugget of bland, hard-to-interpret information about how

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Chrome Extensions: A vehicle for Amazon and Pinterest to compete with Google?

Search advertising has swelled to become an industry worth over $35 billion annually, yet it is still heavily driven by text-based searches and dominated by Google. However as Google’s index goes mobile-first, consumers get to grips with voice search, and

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