4 things to note when optimizing for local SEO in 2017

SEO for businesses in 2017 will be revolutionary. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to

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The Wonderful World of SEO Meta Tags [Refreshed for 2017]

Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. One

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Android Pay Integrates with Mobile Banking Apps

Don’t have the Android Pay app downloaded? No problem. Through select mobile banking apps, you can access and enjoy the capabilities of Android Pay. You can manage bank card choices, like selecting your default payment card or deactivating a card

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How can marketers optimize for Google’s new “similar items” feature?

Google has announced that “Similar items” is now available globally in image search on mobile and in its Android app. Similar items will suggest related products based on a user’s search query and their interactions with the resultant images. At

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The MozCon Local 2017 Video Bundle Is Here!

At MozCon Local we came, we learned, and now we share! We invited 16 speakers to dive into all aspects of local marketing and SEO in 13 keynote-style presentations and one Q&A panel with local search experts. Throughout the day

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Mobile-First Indexing: Everything we know, and how it could affect you

Image by integratedchange.net, available via CC BY 2.0 For the past five to six months the search industry has been buzzing with talk around the biggest change to Google search results for quite some time – the mobile-first index. In

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Announcing the 2017 Local Search Ranking Factors Survey Results

Since its inception in 2008, David Mihm has been running the Local Search Ranking Factors survey. It is the go-to resource for helping businesses and digital marketers understand what drives local search results and what they should focus on to

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XML Sitemaps: The Most Misunderstood Tool in the SEO's Toolbox

In all my years of SEO consulting, I’ve seen many clients with wild misconceptions about XML sitemaps. They’re a powerful tool, for sure — but like any power tool, a little training and background on how all the bits work

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Say bees! The buzz about Cloud Vision API

But before Burt’s Bees can apply the wildflower filter, Cloud Vision API first analyzes the image to make sure it’s a good fit. Its image recognition capabilities detect whether the image is in fact of a single face, and whether

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Google launches Fact Check in search results worldwide

After a tentative launch in October 2016, Google has released its Fact Check feature in search results worldwide. Google provided the following examples of Fact Check in action: We can see clearly the format taken: What the claim is, who

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