Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the years, keeping digital marketers on their toes and continually moving the goalposts on SEO best practices. Google’s continuous
Earlier this year, Google announced a new product that generated a lot of buzz among advertisers: Google Attribution. This new platform is slated to help marketers see how higher and mid-funnel interactions impact conversions and tame the cross-device, cross-channel conundrum.