Large Site SEO Basics: Faceted Navigation

If you work on an enterprise site — particularly in e-commerce or listings (such as a job board site) — you probably use some sort of faceted navigation structure. Why wouldn’t you? It helps users filter down to their desired

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A guide to setting up Google Analytics for your WordPress site

Of the many tools available for tracking visitor behavior, Google Analytics is one of the most famous ones. This free tool provides website owners with insightful information about the traffic driven to their website, helping them to determine exactly where

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[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months

This blog post was co-written with Brad Zomick, the former Director of Content Marketing at Pipedrive, where this case study took place. It’s tough out there for SEOs and content marketers. With the sheer amount of quality content being produced,

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The State of Schema.org: What are the biggest challenges surrounding Schema markup?

Using Schema.org markup, a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup

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The Best Types of Content for Local Businesses: Building Geo-Topical Authority

Q: What kind of content should a local business develop? A: The kind that converts! Okay, you could have hit on that answer yourself, but as this post aims to demonstrate: There are almost as many user paths to conversion

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Data-driven attribution delivers better results than last-click

There are more moments throughout the day for businesses to connect with consumers than ever before. It’s critical for marketers to know which moments matter, and which ones don’t. The search process doesn’t start and end with “buy the exact

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How to use Search Console for quick SEO wins

SEO doesn’t have to be complicated. Here’s how a closer look at Google Search Console can lead to quick SEO wins. There’s no need to have a lot of technical knowledge to achieve quick SEO wins. Google’s Search Console, for example,

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Test your knowledge! The Search Engine Watch Easter trivia quiz

Happy Easter, Search Engine Watch readers! In honour of the season – and a bit of spring-like weather finally starting to creep into the air (well, at least here in the UK…) – we have put together a light-hearted search

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Launching a New Website: Your SEO Checklist – Whiteboard Friday

Hovering your finger over the big red “launch” button for your new website? Hold off for just a second (or 660 of them, rather). There may be SEO considerations you haven’t accounted for yet, from a keyword-to-URL content map to

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Interview: Why marketers shouldn’t waste their time with Google Posts

The search engine results page recently saw the return of Google Posts, the part-social, part-publishing feature that was launched by Google a little over a year ago during the US Presidential Election. Billed as “an experimental new podium on Google”,

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