Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, the mysterious “Google Posts” feature has made another return to the SERP, this time with GIFs and videos –

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The 6 Values (and 4 Benefits) of Agile Marketing – Whiteboard Friday

You’ve probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we

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Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?

Image by Frederik Hermann, available via CC BY-SA 2.0 Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners. The reports first

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Biometrics and neuroscience: The future of digital analytics?

Image via Niice.co Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions. Actions, in turn, become habits, and these habits are the driving force that creates

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Your Daily SEO Fix: Keywords, Concepts, Page Optimization, and Happy NAPs

Howdy, readers! We’re back with our last round of videos for this go of the Daily SEO Fix series. To recap, here are the other topics we’ve covered previously: Today we’ll be delving into more keyword and concept research, quick

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Can Google get users on board with “shortcuts in search”?

Google announced yesterday the launch of “shortcuts in search”, which will allow Android users (only in the US, for now) to access quick answers on a range of topics with the touch of a button. Fittingly, Google has termed these

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Diverse protections for a diverse ecosystem: Android Security 2016 Year in Review

Over the years, we’ve built a variety of systems to address these threats, such as application analyzers that constantly review apps for unsafe behavior, and Verify Apps which regularly checks users’ devices for PHAs. When these systems detect PHAs, we

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How to create SEO-friendly content

Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Here’s how to create search engine-friendly content. Quality is always important when producing new content, but it’s the

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How to Do a Content Audit [Updated for 2017]

This guide provides instructions on how to do a content audit using examples and screenshots from Screaming Frog, URL Profiler, Google Analytics (GA), and Excel, as those seem to be the most widely used and versatile tools for performing content

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The SEO benefits of using WordPress to publish your content

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. If you want to achieve a higher ranking on

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