Brand TLDs vs .com (part two): How can brands benefit from a .brand domain?

In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands have applied for them, and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and

Read More

Proximity to Searcher is the New #1 Local Search Ranking Factor

Have you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?” For

Read More

Six stats on the importance of trust in influencer marketing

Image by Walter Lim, available via CC BY 2.0 Successful influencer marketing depends on trust.  Influencers need to establish trust with their audiences in order for their posts to resonate. Brands and agencies conducting campaigns must establish trust with their

Read More

Branding Success: How to Use PPC to Amplify Your Brand

Here’s a question for you: Do you think a brand can influence your behavior outside of purchase preference? Put another way, will seeing the North Face logo make you want to take up hiking in the snow? A few years

Read More

How marketers can dive into growth marketing

Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth marketing. Growth marketing refers to an effective combination of marketing,

Read More

Strategic SEO Decisions to Make Before Website Design and Build

The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers. Imagine a scenario: a client asks what they should do to improve their organic rankings.

Read More

Google Cloud at HIMSS: engaging with the healthcare and health IT community

At Google Cloud, we’re working closely with the healthcare industry to provide the technology and tools that help create better patient experiences, empower care teams to work together and accelerate research. We’re focused on supporting the digital transformation of our

Read More

Google Cloud at HIMSS: engaging with the healthcare and health IT community

At Google Cloud, we’re working closely with the healthcare industry to provide the technology and tools that help create better patient experiences, empower care teams to work together and accelerate research. We’re focused on supporting the digital transformation of our

Read More

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Pinterest’s acquisition of Google’s former image search lead, Randy Keller, as Head of Search shows how serious the social

Read More

How to Prioritize Your Link Building Efforts & Opportunities – Whiteboard Friday

We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today’s Whiteboard Friday, Rand builds out a framework you can start using today to streamline

Read More