Category Archive for "SEO News"

Top B2B content marketing metrics for 2017

A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs. Which B2B content marketing metrics should you add in 2017? It’s the perfect time of the year to evaluate

Read More

How to Find and Fix 14 Technical SEO Problems That Can Be Damaging Your Site Now

Who doesn’t love working on low-hanging fruit SEO problems that can dramatically improve your site? Across all businesses and industries, the low-effort, high-reward projects should jump to the top of the list of things to implement. And it’s nowhere more

Read More

Attribution Modeling for E-Commerce: 5 Things All Sellers Need to Know

I’m not going to lie to you: this can get very tricky. It’s so complex that many e-commerce platforms don’t even bother with it. An attribution model is how you assign credit or value for sales and conversions across various

Read More

Data-driven attribution: the cure for discount code abuse?

This is sponsored content created in association with Fospha. When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we’ll look at how data-driven attribution can help businesses better understand where discount codes produce the best

Read More

Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?

Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a mobile-first search index

Read More

SEO Has a Younger Sibling: It’s On-Site Search, and It Deserves Attention

On-site search, also known as internal search, is a critical yet undervalued and underrepresented tactic in the search industry. In 2014,eConsultancy released a report that showed that 15% of companies dedicate resources to optimizing the on-site search experience, 42% fold

Read More

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. And a happy 2017 to all of our Search Engine Watch readers! This week, we’ve got a health-conscious New Year’s

Read More

Bringing the World Wide Web to more kids in rural Vietnam

During a visit to Vietnam over the holidays, I journeyed south through the Mekong Delta, on a five-hour road trip from Ho Chi Minh City to Tra Vinh. Most of the people here make their living by planting and farming

Read More

How to Kickstart an SEO Audit for Your Startup – Whiteboard Friday

Launching a startup is a huge task all on its own. While it can be a challenge to factor SEO into the mix, it’s an incredibly important consideration. In today’s Whiteboard Friday, Rand shares a comprehensive plan to kick off

Read More

A new guide to testing and experimentation in AdWords

Digital marketing is always evolving. It’s crucial to evolve your approach as well. This ongoing process of optimization should be built upon a solid framework of testing and experimentation. By using all of the tools available to you, including campaign

Read More