Category Archive for "SEO News"

Expanded safeguards for advertisers

The web has opened a door for new communities and platforms that help people find diverse views and have a voice. Today, anyone with a smartphone can be a content creator, app developer or entrepreneur. And Google has enabled millions

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The Step-By-Step Guide to Testing Voice Search Via PPC

I was conned into my love of cooking by my husband. Never having set foot in the kitchen until the grand old age of 22, my husband (then boyfriend) — a former chef — said he’d teach me some simple

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Join us live on May 23, 2017 as we announce the latest Ads, Analytics and DoubleClick innovations

What: Google Marketing Next keynote live streamWhen: Tuesday, May 23 at 9:00 a.m. PT/12:00 p.m. ET.Duration: 1 hourWhere: Here on the Inside AdWords Blog Be the first to hear about Google’s latest marketing innovations, the moment they’re announced. Watch live

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Google Posts: GIFs and Videos published directly to SERPs

To relatively little fanfare, Google launched its “Posts” initiative during the US presidential election campaign last year. The launch was accompanied by a landing page that labeled this “an experimental new podium”. That same landing page remains live, unchanged, and

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Attention, please: Supporting the ad industry to measure what matters

If a million trees fall in the forest and nobody hears them, do they make a sound? What about a million impressions that are served but ignored? It’s important for advertisers to ensure their video ads don’t just reach their

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Helpful Tips for Doing Search in a Low-Volume Niche

SEO — you know, that thing you do whereby everyone and their mother will find your site on the web. Easy, right? “Can you SEO this page for me?” or “We’re about to launch a webinar. Can you SEO-ify it,

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Close variants now connects more people with what they’re looking for

From running shoes to cheap hotels to credit cards, and everything in between, people are searching for the products and services you offer. However, finding the right keywords to reach your customers can be difficult–and many advertisers agree.1 Whether someone

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The High Five: bring back the bees and beware the Ides

You made it to Friday. Can we get a High Five? In this new series, we’ll show you what’s trending on Google with a look at a few of the top searches from the week of March 13. Cheerios Where

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Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Mobile World Congress confirms that mobile video is massive; Pinterest has launched its new Lens visual discovery tool to

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Ranking Multiple Domains to Own More SERP Real Estate – Whiteboard Friday

Is it better to rank higher in a single position frequently, or to own more of the SERP real estate consistently? The answer may vary. In today’s Whiteboard Friday, Rand presents four questions you should ask to determine whether this

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