Category Archive for "SEO News"

SearchCap: Google Image search change, WSJ first click free & new Google ad extensions

Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology,

Read More

Missed link-building opportunities: Reclaiming broken links

It’s inevitable. Despite your best efforts to prevent them, there will likely be some 404 errors showing up on your website for old pages that have been discontinued on your site. Or perhaps someone just inadvertently mistyped the URL they

Read More

Wall Street Journal pulls some content out of Google’s “First Click Free” program

The Wall Street Journal has confirmed to Search Engine Land that it has removed content from Google’s First Click Free program, a system that allows Google searchers to access a limited amount of news content without a paywall barrier. Dow

Read More

Google rolls out 2013 Image Search design to more countries, webmasters complain of traffic loss

Recently, we’ve noticed complaints from webmasters that their image search traffic from Google has dropped significantly, specifically from countries like Germany, France and other countries outside of the US. The traffic drop is due to Google releasing the 2013 version

Read More

Can we machine-learn Google’s machine-learning algorithm?

Google’s rollout of artificial intelligence has many in the search engine optimization (SEO) industry dumbfounded. Optimization tactics that have worked for years are quickly becoming obsolete or changing. Why is that? And is it possible to find a predictable optimization

Read More

Can Pinterest crack (and monetise) visual search?

Pinterest made a clear declaration of intent last week with the announcement that Li Fan, Google’s former head of image search, has joined the photo sharing site as Head of Engineering. This appointment is reflective of a strategy to challenge

Read More

Does your website suffer from one of these five content gaps?

In 2016, Google rolled Panda into its core algorithm. What this means for webmasters is that a website can be hit by (and recover from) a content penalty at any time. But, more problematically, it also means it’s becoming impossible

Read More

How We Increased Our Email Response Rate from ~8% to 34%

It’s no secret that reply rate is the golden metric of email campaigns. The reason is obvious. As opposed to open and click rate, reply rate tracks how many recipients were interested (or annoyed) enough to actually write you back.

Read More

The psychology of search intent: Converting moments that matter

Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet search engine in the world. That search engine, which at first relied primarily on text data and

Read More

What we can learn from the latest trends in voice search

Voice search is currently experiencing exponential growth, and some interesting trends are emerging with regard to how people are using it. Voice search is already a fast-growing movement in the search industry, and the latest figures indicate that it’s starting to win

Read More