Category Archive for "SEO News"

Championing diversity in tech and creative industries at ADCOLOR

Other highlights include our Culture Learning Programs Specialist Dominique Mungin, who will discuss how Google uses virtual reality to build empathy and understanding to catalyze change in the workplace and beyond; and an award presentation from Vice President of Global

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Google Search lets readers find e-books at their local libraries

Google just made it easier for readers to find an e-book at their local library. Per the following tweet from Google, mobile search results for a book now include a “Borrow e-book” option under the “Get Book” section. Calling all

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SearchCap: Google EU offer, SEO mistakes & YouTube ads

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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Keys to Driving Webinar Registration and Attendance

Are you getting enough people to register and attend your webinars? A webinar is one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is

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What Facebook Watch Will Mean for Marketers

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook

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The YouTube Ads perk you didn’t know existed

It should be no surprise to anyone that online video consumption has exploded in the last five years. YouTube is the second most trafficked site globally, according to Alexa rankings (behind Google Search, of course), and it has over 1

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Startup with Google, a resource to help young companies succeed

Since 2011, Google has partnered with over 50 community organizations to help startup communities around the world flourish. Startups within those communities and spaces we run have created more than 40,000 jobs and raised more than $3.9 billion in funding.

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Supporting local journalism with Report for America

I cut my teeth in journalism as a local reporter for my hometown paper, the Northfield News, and saw firsthand how local journalism impacts a community. Local reporters go to city council meetings to hold city governments accountable. They’re the

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5 easy-to-miss SEO mistakes blogs make

The digital marketing landscape has evolved significantly over the last two decades. And between Google’s ever-changing algorithm and the deluge of misinformation floating through the digital marketing sphere, it’s easy to lose sight of basic practices we should be employing

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Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violation

In June, Google was fined $2.7 billion by the EU for “favoring its own content” in shopping search results. The company is reportedly appealing the decision. In the interim, Google has been compelled to propose an alternative presentation of search

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