Category Archive for "SEO News"

Understanding voice search: What are the implications for marketers?

Last week, Amazon added their voice search product “Alexa” to their iPhone app. This is yet another signal in the continuing avalanche of signals that voice search is a major part of every major tech company’s strategy. One report by

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New measurement innovations unlock more store visits data

When people are deciding where to go—like where to shop, eat or have fun—they turn to their smartphones to explore and find nearby places. We introduced store visits measurement two years ago to help advertisers measure these consumer journeys that

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​Feast Your Eyes on the MozCon 2017 Initial Agenda

According to our calculations, MozCon 2017 is a mere 158,000 minutes away. (But who’s counting, right?) As you might have guessed, we’re quite excited about our latest event, in large part because we have some new tricks up our sleeves.

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A visual history of Google SERPs: 1996 to 2017

Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us. And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the

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How to Make Sure Your Digital Marketing Strategy is Results-Driven

To measure, or not to measure? When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?” For the most crucial elements of your strategy, the answer will likely be

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Dynamic Search Ads are now more effective than ever

Dynamic Search Ads (DSA) help you reach people who are searching for your products and services—without the need for you to actively manage keywords or ads. Today we’re introducing three improvements to DSA: page feeds, expanded ads and quality enhancements.

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How URL hijackers are disrupting banks’ PPC campaigns

I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently. I noticed a major phishing scam hijacking the paid search ads of financial and banking companies on

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Local SEO Spam Tactics Are Working: How You Can Fight Back

For years, I’ve been saying that if you have a problem with spammers in local results, you can just wait it out. I mean, if Google cared about removing spam and punishing those who are regular spammers we’d see them

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6 tips for creating content to capture short attention spans

It’s not easy nowadays to win over your audience in an abundance of online content, and the short attention span of human beings isn’t making things any easier. It’s always a challenge to make your content stand out, but this

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Structuring URLs for Easy Data Gathering and Maximum Efficiency

Imagine you work for an e-commerce company. Wouldn’t it be useful to know the total organic sessions and conversions to all of your products? Every week? If you have access to some analytics for an e-commerce company, try and generate

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