Category Archive for "SEO News"

Andra Day sings "Strange Fruit" in support of Google.org grantee Equal Justice Initiative

Since EJI launched the Lynching in America platform earlier this summer, the oral histories and site content have been viewed more than 35 million times. We’re proud to help EJI make this data and research more broadly accessible, and to

Read More

SearchCap: Improving link equity distribution, recent Google My Business updates & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New

Read More

Tackle football season with your Assistant by your side

Football season is officially underway and your Google Assistant is ready to help you keep up with your favorite teams. With your Assistant on your phone or Google Home, start with “Ok Google” and… Stock up on the essentials by

Read More

The High Five: Searching to help Mexico City and other top trends this week

Each week, we take a look at the most-searched trends (with help and data from the team at Google News Lab). Here are a few top trends from this week: Mexico City earthquake A fatal earthquake rocked Mexico City this

Read More

Building film experiences through WebVR with Powster

Editor’s Note: When you build with WebVR, anyone can explore VR experiences with Chrome and Daydream View. Ste Thompson is CEO and Creative Director at Powster. In this post for developers, he explains how Powster uses WebVR to create immersive

Read More

3 ways to improve link equity distribution and capture missed opportunities

There’s a lot of talk about link building in the SEO community, and the process can be time-consuming and tedious. As the web demands higher and higher standards for the quality of content, link building is more difficult than ever.

Read More

Google is making strides with Google My Business 

If you wanted to boil down marketers’ fears in the digital economy to one single idea, you might argue it would be loss of control. How your brand is being presented and talked about across all the various sites, channels

Read More

Autumn equinox 2017 Google doodle returns mouse featured the 1st day of spring & summer

Google is sticking to its 2017 equinox and solstice doodle theme for today’s autumn equinox by bringing back the animated mouse for a cup of hot tea. This is the third appearance of the mouse and his underground home on

Read More

How to use demand generation channels to effectively expand your reach

As Q4 approaches, it’s crucial that you plan to capitalize on all the traffic that comes with it. We all know how effective search is, but it’s also limited to those already in the hunt for what you’re offering. To continue

Read More

10 Things that DO NOT (Directly) Affect Your Google Rankings – Whiteboard Friday

What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google rankings. In

Read More