New AdWords innovations to drive better results for your business

Consumers are more curious, more demanding, and more impatient than ever—and even more so during the busy holiday season. AdWords has been redesigned to help you reach these mobile-first consumers in faster and easier ways. Today, we’re introducing more innovations

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The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes

When helping companies deal with performance drops from major algorithm updates, website redesigns, CMS migrations and other disturbances in the SEO force, I find myself crawling a lot of URLs. And that typically includes a number of crawls during a

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Go behind the scenes with Austin City Limits: Backstage

“ACL Backstage” lets you explore the untold stories of the crew, the city, the fans and, of course, the musicians who make Austin City Limits possible—all in virtual reality. Venture backstage at Austin’s legendary Moody Theater to hear stories from

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Google will require AMP and canonical pages to match as of February 1, 2018

Google has said that beginning in February 2018, Accelerated Mobile Pages (AMP) and canonical pages must match or have very “close parity.” AMP pages that do not match the content of canonical pages “will not be considered for Search features

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Choosing an enterprise SEO platform

With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while

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How to steal the competition’s best keywords: A 3-step guide

Whether you’re new to paid search or an old pro, one of your biggest challenges is figuring out the right keywords. Pick the right keywords and your business will thrive. Pick the wrong keywords, and you might as well be

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Chinua Achebe Google doodle celebrates Nigerian writer & author of ‘Things Fall Apart’

Today’s Google doodle marks what would have been the 87th birthday of the Nigerian writer Chinua Achebe. Best known for his novel “Things Fall Apart,” Achebe began writing during the 1950s, building his stories around the culture and traditions of

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Report: Smart speaker owners increasingly using them instead of typing or swiping

Unlike VR headsets or wearables, smart speakers are rapidly emerging as a mass market technology platform. The latest to document relatively high satisfaction and usage of these devices is call-tracking and analytics company Invoca. Earlier this year, Invoca surveyed 1,000

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Google tries to bring more transparency to news content with help from The Trust Project

Machines got us into this mess, but humans may help get us out of it. In the wake of the 2016 election and the ongoing manipulation of news by foreign governments and domestic trolls, Google, Facebook and Twitter have endured

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Here’s how to get executives excited about SEO

As an SEO expert at your company – maybe the SEO expert – you may find yourself needing to persuade executives to invest more in your company’s SEO practices. Championing SEO means successfully selling the right company leaders on the

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