Private blog networks: A great way to get your site penalized

You may have heard about private blog networks (PBNs) before, but you may not be sure what they are or why they are used. A PBN is a network of websites used to build links (and therefore pass authority) to a

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How Voice Apps will Change E-Commerce Forever

Marketers say that in order to anticipate what the customer wants, you have to know what they’re thinking. With voice apps becoming more and more commonplace — now the customer can actually tell you. Perhaps the biggest evidence that shows

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Where to go next with your Google My Business listing

When it comes to digital marketing and search engine optimization, the devil is truly in the details. Seemingly trivial choices can have a dramatic effect on your web presence and search visibility, and nowhere is that more evident than in

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Black Friday SEO: Last-minute tips for the holiday season

Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce. SEO can make a significant

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Search in Pics: Google Polish dress-up, old Urchin sign & Android winter statue

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A

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Doubling down in Japan

In 2001, when Google was just three years old, we opened our first office outside the U.S. That office was right here in Tokyo. Before Chrome, Gmail and YouTube, there was Google Japan. 16 years later, Google has grown quite

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How Google AdWords (PPC) Does and Doesn't Affect Organic Results – Whiteboard Friday

It’s common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today’s Whiteboard Friday, Rand covers the ways paid ads influence organic results — and

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SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing

Google made a few announcements for AdWords advertisers just in time, before Black Friday kicks off the holiday shopping season in the US next week. About a year ago, Google started testing promotion extensions in text ads. That beta extended to

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Reflecting on a year’s worth of Chrome security improvements

If you’re researching gifts at a coffee shop or airport, you might be connecting to unfamiliar Wi-Fi which could be risky if the sites you’re visiting are not using the secure HTTPS protocol. With HTTPS, you can rest assured that

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