SearchCap: Ask an SMXpert, Trump tops Google ratings for “idiot”, search in pics & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has

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Building the cloud together: Diversity and inclusion at Next ‘18

Building a cloud for everyone takes inspiration and ideas from all corners of our community. This year at Next ‘18 in San Francisco, we’re celebrating our diverse community of builders and innovators. Here’s a little of what we’ll have in

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Ask the SMXpert – Optimizing for voice search & virtual assistants

The Ask an SMXpert series continues the questions and answer (Q&A) segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from the Optimizing for Voice Search & Virtual Assistants session with Upasna Gautam from Ziff Davis. Question:

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Search in Pics: Watermelons, air ducts & new office buildings

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google

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Factors that influence your website’s credibility

Your online website is the digital portrayal of your business. Viewers go through it with an intention of peeking into the functioning of your business and even the reputation of it. One of the most decisive factors behind your brand

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Reputation Management SEO: How to Own Your Branded Keywords in Google – Whiteboard Friday

A searcher’s first experience with your brand happens on Google’s SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates.

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12 must-see G Suite sessions at Google Cloud Next ‘18

Next week, IT and business leaders from across the globe will gather alongside Google experts in San Francisco to see what’s new in cloud at our annual conference, Google Cloud Next. Last year, we introduced new solutions to best suit

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Trolls game Google to get Trump in top results for “idiot”

The practice, known as “Googlebombing,” is the latest stunt in a longstanding cat-and-mouse game between Google and activists who have the technical savvy to influence search rankings. In the current exploit, several posts on Reddit associating Trump’s name, photo and

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SearchCap: Apple loses top management, new SEMPO Board, Apple Maps & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Get more information about this news here: Read More

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Making healthcare better for everyone—including providers

In healthcare circles, there’s been a lot of talk over the years about the Institute for Healthcare Improvement’s Triple Aim, a framework with three broad goals: improving the patient experience of care; improving the health of populations; and reducing the

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