17 Charts That Show Where Content Marketing is Heading

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when

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5 Google Business Profile Tweaks To Improve Foot Traffic

Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Today, I’m

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How to find a PPC management solution for your business

For some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising. And that one person, or team, may have other responsibilities that cut into that PPC management time. As

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How companies are finding the right device with Android Enterprise Recommended

We recently returned from Mobile World Congress, where many of our hardware partners showcased their latest devices and how Android is shaping the future of mobility. When we launched  the Android Enterprise Recommended program, our goal was to provide the

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Bringing new voices, and communities, to the world of podcasts

When we arrived in Boston for the Google Podcasts creator program bootcamp, we experienced the total opposite of our situation in Santiago. At the PRX Podcast Garage, we met amazing trainers and the five other teams in the program. It

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Backlinks vs social shares: How to make your content rank for different SEO metrics

A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa. Analyzing over 2300 pieces of finance content, Kaizen has found the best performing pieces of content for

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Using insights to find new audiences to test for awareness campaigns

You’ve tried custom intent audiences. You’ve tried custom affinity audiences. You’re having trouble scaling your managed placements. You know you want to grow your awareness but are leery of testing broader targeting options. What audiences should you test next for

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Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination

Waze has figured out something that Google Maps has not: advertising. In 2017, Waze tested its first ad units and in 2018 formally rolled out Waze Local advertising. Since that time it has expanded the offering, including a new relationship with

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Google on the March 2019 core update: This is not the biggest update we’ve released

It’s still a bit early to tell too much about what the March 2019 core update that touched down on March 12th means for publishers and search marketers, but Search Engine Land was able to get some more questions answered by

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Early data on Google March 2019 Core Update show an interesting pattern

JustinBieberMusic.com seems to be one of the early winners in Google’s latest algorithm update. Data collected this weekend from providers that track Google search results changes seem to suggest that many of those who saw gains with the August 1,

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