How to blend performance and branding for a Q4 boost

Q4 is right around the corner, and that means digital marketers need to be on top of their game in planning, building, executing, and converting. But when you are looking to really scale revenue and new customers this holiday season,

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Ask the SMXpert — Page speed, site migrations and crawling

The Ask an SMXpert series continues the Q&A segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from the Advanced Technical SEO: Page Speed, Site Migrations and Crawling session featuring Melody Petulla and Brian Ussery. Session overview

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Bing shuts down public URL submission tool

Bing announced they are shutting down their anonymous submit URL tool, where anyone can submit any URL on the web for submission into the Bing search index. Google shut down their public URL tool just a few months ago. Bing

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SEO PowerSuite Review: features, analysis, results

SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of tools for each cycle of an SEO campaign. Of course, there is an

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SearchCap: Google doesn’t personalize SERPs, don’t fixate on CTR, Google sub-images & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has

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What is social media listening (and how it can help your SEO)

The unstable and unofficial relationship between social media and SEO has been bothering every digital marketer for some time. I wasn’t left behind in these debates and, like many others, realized after a while that social media is needed for

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Google is right; click-through and conversion rates kinda don’t matter

Last month I wrote extensively on the seeming lack of meaningful click-through rates (CTR) growth following the implementation of Google expanded text ads (ETA), despite Google’s own assorted case studies showing meaningfully higher CTR with expanded text ads compared to

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Google admits it’s using very limited personalization in search results

Google has told CNBC that “there is very little search personalization” going on in the Google search results ranking right now and that the personalization that is currently used is limited to “user’s location or immediate context from a prior

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Google tests sub-images in search result snippets for sitelinks

Google is testing a new search result snippet in the mobile search results that shows image thumbnails not just for the main snippet but also for the sitelinks. This change was surfaced by CNBC, which published their experience going to

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Keyword research strategies in a close-variant world

Google once again has disrupted the search marketing community by announcing exact match close variants will now include same-meaning variations. As a result, marketers putting all their chips into exact match keywords will have to shift their bidding, structure and

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