Abraham Ortelius Google doodle honors cartographer behind first modern day atlas

Today’s Google doodle marks the publication day of Abraham Ortelius’ “Theatrum Orbis Terrarum” (Theatre of the World) in 1570. Using information collected from scientists, geographers and cartographers, Ortelius’ work is credited as being the original modern day atlas. “Within these

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22 international YouTubers, 15 countries, 4 days: Behind the scenes at #io18

Editor’s note: A few of these videos are in different languages. Luckily, YouTube has automatic closed captioning and you can even magically auto-translate those captions into English. Click on CC, then the settings cog to turn on auto-translate to English.

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SearchCap: Bing Ads Editor, Chrome HTTPS, HomePod & Google Home

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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Improving PPC relevance with ZIP code-based geotargeting

If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will focus on lessons learned to manage a pay-per-click (PPC) program for a dental

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Master SEO with this free guide

Mastering search engine optimization is no easy feat, but this new (and free!) resource can help get you there. Created as a companion to Search Engine Land’s Periodic Table of SEO Success, this guide will walk you through the various

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Best Tools to Monitor Keyword Search Rankings

For post audio: Editor’s Note: This post originally published in June 2012 and has been updated for accuracy and comprehensiveness. The importance of monitoring keyword search rankings is only growing, so more and more people are asking the inevitable question:

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Parallel tracking offers a page-speed improvement for AdWords advertisers

While it’s critical for advertisers to measure and track the traffic driven from their ads, there’s always been something of a tradeoff because the technical processes involved could slow down page-loading time. Now, with this week’s parallel tracking announcement, this

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Hidden PPC traffic killers

If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried”

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How to use SEO on LinkedIn

SEO on LinkedIn is too often overlooked, and it’s time you start viewing LinkedIn, just like Google, as a search engine. With access to a whole network of professionals, the opportunities for those who are savvy enough can be endless.

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Watch Prince Harry and Meghan Markle tie the knot this Saturday

Tomorrow people from all over the world will tune in to watch the wedding of Britain’s Prince Harry and Meghan Markle. To give people everywhere a chance to join together and celebrate this royal union, on Saturday, May 19, the

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