Archive for February, 2018

SearchCap: Google expands featured snippets, voice search ranking study & Rand Fishkin moves on

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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Study: 11 voice search ranking factors analyzed

Backlinko has done an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results. The company examined 10,000 results delivered over the smart speaker. What Backlinko found was consistent with what many

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Learn with Google AI: Making ML education available to everyone

During college, while doing a geophysics internship aboard an oil rig, I realized that software was the future—so I switched my major to computer science. After more than a decade working at Google, I had a similar moment where I

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Unit economics: The foundation of a good SEM campaign

A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against non-brand key performance indicators (KPIs) in a search engine marketing (SEM) campaign. One would think any reasonably large and successful

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Talks at Google gets reel with award-worthy actors, actresses and filmmakers

Editor’s Note: Talks at Google is our regular speaker series that brings interesting speakers and brilliant minds from all industries and backgrounds to Google campuses. Each month, we select a few favorite talks from that month, or about a particular

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Multifaceted featured snippets begin rolling out in Google search results

Google has been rolling out many new search features over the past few months related to images, featured snippets, and the knowledge graph. Today the search giant released another feature called “multifaceted featured snippets.” Multifaceted featured snippets will be surfaced

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Providing more comprehensive results to your questions in Search

There are several types of nuanced queries where showing more comprehensive results could be helpful. We’re starting first with “multi-intent” queries, which are queries that have several potential intentions or purposes associated. The query “tooth pain after a filling,” for

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Google Domains: an easy way to get online

In 2015, we launched Google Domains to help businesses find and buy relevant domains. Here are a few ways we’re helping these companies build, manage and expand their online presence, including a number of key features we recently introduced. Increased

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New ways to help teams work faster and smarter with G Suite

Today’s workplace is vastly different than it was 30 years ago. It used to be that a business could rely on a single team in a single location to get things done. These days, business is more diverse, dynamic and

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Move projects forward from one place—Hangouts Chat now available

Teams want to be able to get their work done in one place, which is why we introduced the Early Adopter Program of Hangouts Chat to bring teams together. Today, we’re making Chat generally available as a core G Suite

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