Archive for January, 2018

SearchCap: Google EU rivals, Bing Ads tracking fix & Google speed index update

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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Google’s Page Speed Update does not impact indexing

In response to questions raised in the community, here’s clarification about how indexing is impacted by the Google Page Speed Update. The post Google’s Page Speed Update does not impact indexing appeared first on Search Engine Land. Please visit Search

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The She Word: Frances Kwee turns up the volume on Google hardware

Editor’s Note: The She Word is a Keyword series all about dynamic and creative women at Google. Now that Google Home Max has hit the shelves at Best Buy and Verizon, we sat down with Frances Kwee, an audio engineer

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What Startups Can Learn from ‘Tax Relief’ PPC Campaigns

Old-school industries don’t get the credit they deserve. Every blog focuses on the hot new startup. People write case study after case study on the trendy new subscription box. But no one ever talks about offline companies. Even though, many

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How Long Should You Keep a Redirected (301) URL before Shutting it Down?

As a best practice, when moving pages you should implement 301 redirects from the previous URLs to the new ones and keep them active for at least 1 year. When moving entire domains to new domains, you should keep them

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Want to speak at SMX London? Here’s how

SMX London takes place May 22-23, 2018, at etc.venues, 155 Bishopsgate, Liverpool St., London EC2M 3YD. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is

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ICYMI in January: here’s what happened in G Suite

→ Jamboard is a core service within G Suite. Welcome to the family! → Now you can use Hangouts Meet on Android and iOS tablets, and dial in from nine new countries: Austria, Belgium, Czech Republic, Finland, Ireland, Norway, Romania,

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The Art and Science of Storytelling — And How to Use Both to Reach Your Audience

Marketers are a lot like those realtors on HGTV’s “House Hunters.” The same way they’re trying to find a bungalow with beach access that also has a downtown industrial-loft feel (and stays within a $50,000 budget …), we’re constantly striving

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CallRail adds a keyword recommendation tool to its phone call listening platform

The company says its AI-powered tool is the first in market. The post CallRail adds a keyword recommendation tool to its phone call listening platform appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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The must-have tools for paid search success

Paid search marketers look to technology to provide them with a competitive advantage. AdWords is host to a range of increasingly sophisticated features, but there are also numerous third-party tools that add extra insight. Below, we review some of the essential

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