Archive for January, 2018

SearchCap: Google AdWords app, SEO success & managing redesigns

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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Wanted: Session ideas for SMX Advanced

We want your input to help us plan our upcoming SMX Advanced conference, taking place June 12-13, 2018. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on

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Searches up: Beach Boy gets the grade and other trends from this week

Wouldn’t It Be Nice to get an A? Don’t Worry Baby, you’ll always have a chance to change that F. That’s what Brian Wilson of the Beach Boys did this week when he went back to his high school for

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Looking beyond code to make the future work for everyone

It’s clear that people need more options to thrive in the digital world. The next generation of workers will depend on how we evolve education and tech in the coming years. When you think of how to help our workforce

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The unique selling proposition: A key element for SEO success

Google processes trillions of searches per year, which equates to billions of searches each day. How do they decide what is the most promising result for every single one of that staggering volume of questions? Experience shows that you don’t

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Website redesigns: How to retain and improve your SEO

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an invitation for disaster — if the right steps aren’t taken to ensure a smooth transition from

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Search in Pics: A pig visits Google, big teddy bear & a broken Google sign

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A

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Get 2018 started with an updated multi-channel digital marketing strategy

Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points? This means that reaching new customers has become significantly more complex. With

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Marketing Insights from Rand Fishkin: The Wizard of Moz

In the inaugural episode of Marketers Talking Marketing Over Coffee, we have Rand Fishkin, the Founder and Wizard of Moz. For over 15 years, Rand has been a pioneer in the SEO industry, being a voice and sharing his observations

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Tea time with a touch of technology

Some of the world’s best tea is grown in the Darjeeling district of India, seen here against the backdrop of the Himalayas. Editor’s Note: As part of our series of interviews with entrepreneurs across Asia Pacific who use the internet

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