Archive for December, 2017

New Year’s Eve 2017 Google doodle brings back penguins for the holiday doodle series

Google started its holiday doodle series on December 18 when it first introduced the family of animated penguins. Since then it posted the second part of the series on Christmas, December 25, and now today’s third entry to mark New

Read More

SearchCap: Google Express search promo, SEO goals & search pictures

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

Read More

A year in review: Search Engine Land’s top 10 columns of 2017

Jessica Thompson is Features Editor at Search Engine Land, Marketing Land and MarTech Today. She is a well-rounded digital media enthusiast with a keen interest in all things Internet marketing. Jessica earned her B.A. in English from Drew University and

Read More

New test prominently showcases Google Express in mobile search results

Image: Google This week, we spotted a new treatment for Google Express in the search results. This included two new elements: a promotion for the program at the top of the results and a new look for Google Express ads

Read More

SMART goals for SEO

As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going to take a look at the SMART goals methodology that can help you

Read More

Year in Search: The most fantastic fads of 2017

Slimy searches Slime also had a very big year: “How to make slime?” was the number one globally trending “how to make” question of 2017. We wanted to know how to make slime of all types: fluffy, butter, stretchy, jiggly,

Read More

Best of 2017: Our top 5 search industry articles

As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. For the rest of this week, we’ll be highlighting the top five most popular articles in

Read More

Search in Pics: Google Christmas tree in a police box, office ski lift & who’s working

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s

Read More

How to Rank in 2018: The SEO Checklist – Whiteboard Friday

It’s hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you’ve got to have a good handle on a wide variety of detailed subjects. This edition of

Read More

SearchCap: Google expands reviews, disallows some negative reviews & top SEO columns

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

Read More