Archive for October, 2017

‘Ask Me Anything’ with Google’s Gary Illyes at SMX East

At last week’s SMX East conference, Google’s webmaster trends analyst Gary Illyes took questions from the dual moderators — Barry Schwartz and Michelle Robbins — as well as from the audience in a session called “Ask Me Anything.” In this

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SearchCap: Google service ads, local search & Halloween

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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Customer Experience in the Age of Social Media

Join our social media and CX experts as they explain how social customer service tools can help brands provide winning digital customer experiences. They’ll discuss how to manage that experience across multiple social touch points, leverage evolving social customer service

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Oh, no! AdWords can now spend double your budget. Or not…

In case you hadn’t already heard, AdWords can now spend up to double your campaign’s daily budget… which is pretty darned irritating! Fortunately, your favorite PPC superhero is here to save the day. Yep, here I am! So let’s see

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October Talks at Google: a month of celebrity sightings

Executive Producers Morgan Freeman and Lori McCreary discuss CBS’s “Madam Secretary” as Season 4 kicks off, sharing their personal histories,why they created their powerhouse production company, Revelations Entertainment, and Lori’s amazing history as one of the first women to bring

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The meeting room, by G Suite

The new controller provides a modern, intuitive touchscreen interface that allows people to easily join scheduled events from Calendar or view meeting details with a single tap. You can pin and mute team members, as well as control the camera,

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The ever-growing local search universe

For those who missed it, Whitespark’s overhaul of the US Local Search Ecosystem interactive tool was recently released, and it does a fantastic job of showing how vast and complex the search industry has become. The ecosystem visualizes the web

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Halloween Google doodle tells the story of Jinx, the lonely ghost

For this year’s Halloween holiday, Google pulled together its full team of doodlers to develop and produce a ghost story. The story — told in a YouTube video called “Jinx’s Night Out” — is about Jinx, the lonely ghost, who

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Google home services ads program rebrands, expanding to 30 cities by end of 2017

Google is rebranding and rolling out its advertising and verification for local service providers that launched in beta in 2015 as Google Home Services. Now known as Google Local Services, Google announced Tuesday that the program has expanded to 17

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Reach more customers with Local Services by Google

Luis Gonzalez started his cleaning company in 2010, after being laid off in the wake of the financial crisis. At first, Luis vacuumed the hallways in his apartment building for $100 off his rent. Realizing there was a demand for

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