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Google Ads 2019: What to look out for

2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including: A re-branding – Google Ads was re-branded from Google AdWords and according to Google this is more encompassing and makes it easier

Using automation to boost PPC performance

The number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management more complex than ever. Leaning into the power of automation is essential for modern day PPC specialists to deliver strategic