Archive for September, 2017

SEO ranking factors: What’s important, what’s not

This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide

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SearchCap: Bing Ads tracking, Google Home screen & Google Fred

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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The more things change, the more the pastrami stays the same: a Talks at Google roundup

As the seasons change, we started thinking about other types of change. This month’s Talks at Google roundup delves into everything from changing habits to how two famous Jewish delis balance classic dishes amidst a changing food scene. Author, podcaster

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Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show

Google generally doesn’t do as well when it builds “follower” products — think Google Plus or Allo. But there are other examples where Google has excelled with later entries (e.g., AdWords, Maps). Right now, Google Home is a follower product

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The High Five: insights on the top search trends of the week

Hurricane Maria Puerto Rico continues to grapple with the aftermath of Hurricane Maria, which left many without power and desperate for food, electricity and communication services. People in the U.S. continue to search for “hurricane donation” (interest went up 185%

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Targeting featured snippet and ‘People also ask’ SERP features

Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web business or social platform, where they do everything they can to keep you engaged and on

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The trouble with ‘Fred’

Disclaimer: All criticism of Google spokespeople contained herein is impersonal in nature. I know they are only representing the internal direction of the company and not acting independently. They do strive to be as helpful as they can. When former

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Search in Pics: Google balloon statues, a Fiat Polski car & massage chair

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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Bing Ads adds URL tracking parameters for locations & extensions

To help advertisers get more information about the source of their ad clicks, Bing Ads has introduced more URL tracking parameters and updated an existing parameter. Updates to the {TargetID} parameter allow it to capture data for custom and in-market

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6 lesser known tools to power your content marketing

It seems like a small selection of tools just keeps traveling from article to article these days. Opening a freshly-published article on a popular blog, I feel like I’ve already read it, because I know all the listed tools. To

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