Archive for July, 2017

Bringing A Redefined Selling Experience On Amazon

Introducing SoldOutProducts.com, a search engine that is capable of evoking high flying deeds when it comes to providing detailed information about out of stock products on Amazon. This amazing tool was launched in a bid to help in getting the

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Why Your Ads Should Look 100 Years Old

Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new thing. A watch that counts your steps, takes notes, answers your calls, and

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How to optimize for user intent in search

User intent. Also known as searcher intent, it is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. User intent and optimizing for it has come into being via a

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What does visual search mean for ecommerce in 2017?

Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But with the sophistication of visual search tools increasing, and tech giants like Google and Microsoft investing heavily in the space, what commercial opportunities does

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5 Tactics to Earn Links Without Having to Directly Ask – Whiteboard Friday

Typical link outreach is a tired sport, and we’ve all but alienated most content creators with our constant link requests. In today’s Whiteboard Friday, Rand outlines five smart ways to earn links to your site without having to beg.

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What will Google’s expanded policy on harmful content mean for SEO companies?

Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network. It’s an effort to address concerns about ads funding inappropriate content online. While Google is constantly updating its policies, this particular

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Ramp up your calls with call bid adjustments

Click-to-call ads were introduced seven years ago to help you connect with more customers over the phone. Since then, we’ve heard one thing loud and clear: you want to drive even more calls. And it’s no surprise—on average, calls convert

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How to tell if your website is due a redesign

Designing a functional website doesn’t happen overnight. It takes time and energy (and sometimes, a lot of money) to get your site in working order. Like any other technology, the internet changes at a rapid rate. Users are utilizing various

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The Lazy Writer’s Guide to 30-Minute Keyword Research

You, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can only dream of. BUT, you’re not leveraging keyword research to your advantage! The fact that you can

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Pump the brakes: SEO and its sweeping statements

The following article is an opinion post written by a guest author and may not necessarily reflect the views of Search Engine Watch. Knee-jerk reactions are rarely based on sound judgement. Instead they are driven by emotion. In such scenarios,

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