Archive for May, 2017

6 ways to build a more productive remote content marketing team

The landscape of the modern workplace has changed a lot in the past ten years. Once upon a time you had to find shady crafting companies or secret shopping positions if you wanted to work flexibly and from home. Now

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Optimizing AngularJS Single-Page Applications for Googlebot Crawlers

It’s almost certain that you’ve encountered AngularJS on the web somewhere, even if you weren’t aware of it at the time. Here’s a list of just a few sites using Angular: Upwork.com Freelancer.com Udemy.com Youtube.com Any of those look familiar?

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Maximize conversions with Smart Bidding

When your goal is to get the most conversions from your marketing budget, it can be challenging to set the right bid and bid adjustments. Where do you spend your next dollar to get your next customer? To help you

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Three strategies for cracking the B2B code on Facebook

When most people think Facebook advertising, they think B2C marketing. Many tend to assume that B2B marketing on Facebook doesn’t make sense or would not be effective – because it would be too hard to get in front of professionals,

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No, Paid Search Audiences Won’t Replace Keywords

I have been chewing on a keyword vs. audience targeting post for roughly two years now. In that time we have seen audience targeting grow in popularity (as expected) and depth. “Popularity” is somewhat of an understatement here. I would

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Optimizing for voice assistants: Why actions speak louder than words

“Hey Siri, remind me to invent you in 30 years” In 1987, Apple came up with the idea of a “Knowledge Navigator”. You can see the full video here, but it’s a concept that’s remarkably – and perhaps, not coincidentally

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Evidence of the Surprising State of JavaScript Indexing

Back when I started in this industry, it was standard advice to tell our clients that the search engines couldn’t execute JavaScript (JS), and anything that relied on JS would be effectively invisible and never appear in the index. Over

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How video impacts mobile web performance and UX, part 3: detecting and remedying issues

Video has become an important tool in the marketers’ tool box. Video storytelling is a useful and increasingly popular way to engage customers. But if your video doesn’t work properly or cripples your website or app performance it will become

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Should SEOs Care About Internal Links? – Whiteboard Friday

Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal

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Taming the local search beast in a post-Possum and Fred world

It’s estimated that 46 percent of all searches performed on Google have a local intent, and the Map Pack appears for 93 percent of these. In September 2016 Google unveiled a new local search algorithm, dubbed Possum, and it pretty

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