Archive for April, 2017

Actions for Google Home: Time for brands to get creative

Google’s Home device was launched in November 2016 in the US, and as recently as April 6 2017 in the UK. As a direct rival to Amazon’s Echo in the battle to gain control of the intelligent digital assistant market,

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The State of Links: Yesterday's Ranking Factor?

Back in September last year, I was lucky enough to see Rand speak at MozCon. His talk was about link building and the main types of strategy that he saw as still being relevant and effective today. During his introduction,

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Top Tips on Voice Search: Artificial Intelligence, Location and SEO

By 2020 it is projected there will be nearly 21 billion internet-connected devices, or “things” in the world. The explosive ubiquity of this mobile-connected technology has led people to depend on these devices more regularly, with 94 percent of smartphone

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Half of Page-1 Google Results Are Now HTTPS

Just over 9 months ago, I wrote that 30% of page-1 Google results in our 10,000-keyword tracking set were secure (HTTPS). As of earlier this week, that number topped 50%: While there haven’t been any big jumps recently – suggesting

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Exploring home with Google Earth

This week we’re giving you a taste of what you can find in Voyager, a showcase of interactive tours and stories from experts, nonprofits and more in the new Google Earth. When you opened Google Earth for the very first

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Your tree-loving, earth-celebrating Google Assistant

Today is Earth Day and your Google Assistant is here to help you make the most of it. Whether your day is full of clean-ups on the beach, enjoying nature in the forest or sitting at a park—basically the Earth

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Four most interesting search marketing news stories of the week

We’re back with our weekly round-up of the most interesting search marketing news stories from around the web. I hope you all enjoyed last Friday’s Easter search trivia quiz, and if you haven’t had a chance to test your knowledge yet,

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Why Net Neutrality Matters for SEO and Web Marketing – Whiteboard Friday

Net neutrality is a hot-button issue lately, and whether it’s upheld or not could have real ramifications for the online marketing industry. In this Whiteboard Friday, Rand covers the potential consequences and fallout of losing net neutrality. Be sure

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How to use Google’s new demographic targeting for search ads

Through AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. Until recently, however, you were unable to target users based

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Introducing Smart display campaigns

There are now over 3 million apps and websites on the Google Display Network (GDN), from popular news websites to the latest gaming apps. No matter what your customers are doing to stay informed or entertained across the GDN, it’s

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