Archive for April, 2017

Your twirling, dancing, arts-appreciating Google Assistant

Ok Google, when is International Dance Day? It’s tomorrow! So grab your dancing shoes—the Google Assistant is your new partner. Here’s how it can help you get in the spirit of International Dance Day: Practice makes perfect! Ask your Assistant

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How Netflix Maintains a Low Churn Rate by Keeping Customers Engaged & Watching

With over 90 million customers watching a combined 125 million hours of television and movies everyday, there’s no doubt that Netflix has changed the way we watch our favorite shows. It has also become a prime force in our daily

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How well do you know Search Engine Watch? The SEW Friday quiz

Following the success of our previous Easter trivia quiz, we decided to mix it up again this Friday with another quiz – this time testing how well you’ve been paying attention to the content we’ve been publishing on Search Engine

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Hacked Sites Are Up 32%. Here’s What You Need to Know

A couple of weeks ago, Google released a year in review regarding the State of Website Security in 2016. The report opened with the following announcement from Google: “First off, some unfortunate news. We’ve seen an increase in the number

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Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO – Whiteboard Friday

Have you thought about what your pop-ups might be doing to your SEO? There are plenty of considerations, from their timing and how they affect your engagement rates, all the way to Google’s official guidelines on the matter. In this

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What will the future of Google search results pages look like?

Recently, we took a nostalgic, infographic-based look back at the history of Google search results pages. In the past 20 years, Google has gone from a university project called Backrub to a global powerhouse that continues to shape how we

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Say It in Six: Why marketers and creatives are embracing the newest video ad length

Have you heard the good news about YouTube’s six-second bumper ads? These little wonders have swept the globe for three simple reasons: they provide wide reach, they drive brand results and they’re a great canvas for creativity. And we’re ready

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How to Leverage Your Creativity to Convert Leads

Creativity (cre·a·tiv·i·ty)krēāˈtivədēnoun the use of the imagination or original ideas, especially in the production of an artistic work. Creativity may not immediately seem incredibly relevant to CRO. After all, CRO is often thought of as a study in best practices

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How to identify and fix indexation bloat issues

Image by Loren Javier, available via CC BY-ND 2.0 Indexation bloat is when a website has pages within a search engine “index” and can cause issues if not monitored and policed properly. It is an extremely common SEO problem and

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There's No Such Thing as a Site Migration

Websites, like the businesses who operate them, are often deceptively complicated machines. They’re fragile systems, and changing or replacing any one of the parts can easily affect (or even break) the whole setup — often in ways not immediately obvious

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