Archive for March, 2017

Google Chrome SSL certificate proposal could affect millions of websites

Last year, the developers behind Google’s Chrome browser began taking steps designed to protect users and encourage companies to use HTTPS. But now, potentially millions of websites that use SSL certificates issued by Symantec and affiliated resellers could find that

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Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, the Google SERP has got a bit more interactive with the addition of rich results for podcasts, and a

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Apps, Skills and SMEs: making Europe mobile first

The internet has already revolutionized the way we live, work and play. Today, nearly 3 billion of the world’s population are connected to the internet through smartphones. This is a profound shift that brings new opportunities to do business, to

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Minimum Viable SEO: If You Only Have a Few Minutes Each Week… Do This! – Whiteboard Friday

Even if you know — deep down in your heart of hearts — how important SEO is, it’s hard to prioritize when you have less than 3 hours a month to devote to it. But there’s still a way to

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Study: Why do marketers still struggle with innovative search tactics?

Many marketers who are seeing flagging returns from their search marketing campaigns might wonder what they’re doing wrong – especially if they’ve already got best practices like accurate site descriptions and keyword optimization covered. But a new study commissioned by

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Google adds rich results for podcasts to SERPs

On its Developers blog, Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. To date, this is only available via Google Home or the Google Search app v6.5 or higher on

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Understanding voice search: What are the implications for marketers?

Last week, Amazon added their voice search product “Alexa” to their iPhone app. This is yet another signal in the continuing avalanche of signals that voice search is a major part of every major tech company’s strategy. One report by

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New measurement innovations unlock more store visits data

When people are deciding where to go—like where to shop, eat or have fun—they turn to their smartphones to explore and find nearby places. We introduced store visits measurement two years ago to help advertisers measure these consumer journeys that

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​Feast Your Eyes on the MozCon 2017 Initial Agenda

According to our calculations, MozCon 2017 is a mere 158,000 minutes away. (But who’s counting, right?) As you might have guessed, we’re quite excited about our latest event, in large part because we have some new tricks up our sleeves.

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A visual history of Google SERPs: 1996 to 2017

Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us. And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the

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