Archive for February, 2017

How will Google’s new ‘Ad’ label impact marketers?

Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally. This white label with green text and a green outline will replace the green

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How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)

Do your link building results look something like this? Start doing outreach Get links Stop doing outreach No more links Everyone talks about the long-term benefits of using content marketing as part of a link building

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How to get started with 360-degree content for VR

Once a time and resource-heavy exercise, creating and embedding 360 degree imagery has become much cheaper and easier over the past couple of years. The advent of mobile apps that can take 360-degree photographs, or ‘photo spheres’, has made creating 360-degree images

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Google Manufacturer Center opens self-sign up, letting even more manufacturers elevate their brands online

Many brands and manufacturers rely on individual retailers to showcase and sell their products; however, this can make distributing and monitoring manufacturer product information complicated, as those retailers may not always have the most accurate and up-to-date product details. In

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So what is growth hacking, really?

In 2010 Sean Ellis, entrepreneur, angel investor, startup advisor and now CEO of GrowthHackers, coined the term “growth hacker” as someone whose every strategy, every tactic, and every initiative is attempted in the hopes of growing. But that’s pretty vague,

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Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we look at why Google has brought emoji back to the SERP after initially banishing them in 2015, and

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3 Tactics for Hyperlocal Keywords – Whiteboard Friday

Trying to target a small, specific region with your keywords can prove frustrating. While reaching a high-intent local audience is incredibly valuable, without volume data to inform your keyword research, you’ll find yourself hitting a wall. In this Whiteboard Friday,

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Hotel SEO: Five steps to optimizing hotel deals and listings

Effective SEO is important to the visibility of any hotel online. To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search

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Local SEO & Beyond: Ranking Your Local Business in 2017

In 2016, I predicted that ranking in the 3-pack was hard and it would continually get more competitive. I maintain that prediction for 2017, but I want to make one thing clear. If you haven’t done so, I believe local

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Google brings emoji back to the SERPs ????????????

Google has revealed that emoji ???? will once again show up in search results snippets, reversing a decision taken in 2015 to remove the characters from its results. Further context was added with the announcement that emoji will appear “where relevant,

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