Archive for January, 2017

How we fought bad ads, sites and scammers in 2016

A free and open web is a vital resource for people and businesses around the world. And ads play a key role in ensuring you have access to accurate, quality information online. But bad ads can ruin the online experience

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Chan-Zuckerberg Initiative acquires AI-powered search engine Meta

The Chan-Zuckerberg Initiative, the $45 billion philanthropic organisation founded by Mark Zuckerberg and his wife Priscilla Chan, has made its first acquisition – of a search engine. The Initiative announced on Monday that it would be acquiring Meta, a scientific

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Goodbye Monkey, hello Rooster—Celebrate Lunar New Year with Google

Check back on the site over the coming days to pick out your favorite reunion dishes and learn the meaning behind each one, work together with your friends to perform a digital dragon dance, draw your own New Year couplets

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Easy Marketing Investments to Improve Your E-Commerce Store

At least once or twice per month, I talk to a small e-commerce store owner who wants to invest in content marketing. Often times, I have to break it to them that they’re not ready for content marketing. You see,

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The social media marketing checklist your business needs in 2017

As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks

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How to Create Authentic Hyperlocal Content At Scale

The “why” and “how” of sourcing local talent from national HQ A recent report on national-to-local marketers mentions that, with the exception of email marketing, “enterprise brands are struggling to make digital as effective as traditional tactics and media” for

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Five common mistakes small businesses make with their online presence

Please note, this is content written in association with Single Platform. All small businesses need to know how to create a consistent online presence. 54% of small businesses currently have a website, but this isn’t nearly enough if you want

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Moz Local Brightens Map Maker Shutdown Blues with Google NAP Change Alerts

“Why, there’s a change in the weather, there’s a change in the seaSo from now on, there’ll be a change in me.”Ethel Waters – There’ll Be Some Changes Made Change happens fast! Recently, I came across a local retail store

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Making YouTube Better in a Mobile, Cross-Screen World

Throughout the day, people turn to their nearest device for help making choices about what to do, what to watch, or even what to buy. More than anywhere else, these moments happen on Google and YouTube, and more often than

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Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Amazon is wooing Prime subscribers with a new, exclusive credit card, brand interest in Snapchat may not be as

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