Archive for January, 2017

MozBar Revived! How We Rebuilt MozBar to be More Robust Than Ever—Plus a Brand-New Feature

2016 was quite a year for MozBar… I’m so pleased to announce that we’ve completely rebuilt the foundation for MozBar, making it more robust and reliable, and we’ve launched a new MozBar Premium feature: On-Page Content Suggestions! Download MozBar for

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Five proven SEO strategies for retailers to use in 2017

Optimizing your ecommerce site for better rankings should be a top priority for any growth-focused business owner. Being on the first page is no longer enough to generate enough traffic, CTR, and sales, for 2016 and 2017, the main goal

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What We Learned From Analyzing 1.4 Million Featured Snippets

What you should know about featured snippets Recently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze.

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Top three programmatic trends in 2017

Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s faster than social media (25%) and online video (20%). At the same time,

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Programmatic Delivery: The Future of Content Marketing and Promotion?

Content promotion is hard. Disparate audiences and an ever-growing proliferation of channels to reach them through has made the life of a content marketer incredibly tough. What would you say, however, if there was a single solution to reaching EXACTLY

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Five ways retailers can provide personal, convenient customer service using Chrome

Customers are pleased, and there’s been a noticeable boost to the bottom line. At the company’s Fountain Gate location, for example, average orders are 28.7% higher when customers use the kiosks. “Combining self-service touch screens with dynamic menu boards, the

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Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Larry Kim peers into his crystal ball to make some outlandish predictions for SEO in 2017; Facebook is preparing to

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Comment Marketing: How to Earn Benefits from Community Participation – Whiteboard Friday

Posted by randfish It’s been a few years since we’ve covered the topic of comment marketing, but that doesn’t mean it’s out of date. There are clever, intentional ways to market yourself and your brand in the comments sections of

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A new guide to using audiences on Google Search in AdWords

By using Customer Match and remarketing lists for search ads (RLSA) in AdWords, you can connect with valuable, returning customers. It’s a powerful way to link intent with context as people search on Google. We’ve published a new guide that

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Google Play Music’s “Ones to Watch” Artists in 2017

Everyone loves to be one of the first to discover a new up-and-coming artist before they make it, but with thousands of thriving artists out there launching new music daily, discovering the next big musical breakthrough isn’t easy. Google Play

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