Archive for January, 2017

Discover the new AdWords experience

In 2016 we introduced a new AdWords experience and even shared an early look at it in action. From the beginning, we asked ourselves, “How can we make AdWords as relevant for the next 15 years as the first 15?”

Read More

All you need to master your site speed without getting overwhelmed

Poor website performance is one of the most widespread problems for business websites, yet it’s the most essential one hurting your business on many levels, from lost customers to bad reputation. These easy-to-use tools will help you solve the problem.

Read More

Google Search Console Reliability: Webmaster Tools on Trial

There are a handful of data sources relied upon by nearly every search engine optimizer. Google Search Console (formerly Google Webmaster Tools) has perhaps become the most ubiquitous. There are simply some things you can do with GSC, like disavowing

Read More

Content repurposing is your hidden online marketing gem

Every marketer and small business owner knows how much time and effort goes into a piece of content. It isn’t just writing a blog post—it is coming up with the idea, researching, developing, linking, keyword optimizing, and finally posting and

Read More

Why You Should Steal My Daughter's Playbook for Effective Email Outreach

During the holidays, my youngest daughter apparently had cabin fever after being in the house for a couple of days. While exiting the bedroom, my wife found the note below on the floor, after the former had slyly slid it

Read More

Six most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got a bumper crop of stories from the search and marketing industry, including the Chan-Zuckerberg Initiative’s acquisition of

Read More

How to Choose a Good SEO Company for Your Business or Website – Whiteboard Friday

When it comes to choosing a reputable company to manage your SEO, there’s both a right way and a wrong way to go about the hiring process. In today’s Whiteboard Friday, Rand identifies common pitfalls to avoid and advice to

Read More

A new guide to driving sales with Gmail Ads

Consider this: Gmail reaches over 1 billion users globally1. By using Gmail ads, you can reach the right audiences and grow your business. We’ve published a new guide that will help you get the most out of Gmail ads campaigns.

Read More

The ONLY lesson from every social media brand fail example ever

Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons. After every such social media brand fail, we experience a familiar cycle. Somebody (or multiple somebodies) instantly shames them on

Read More

What exactly is PPC keyword management anyway?

PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients mention it. Why? Because the phrase

Read More