Archive for December, 2016

Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday

This week, Whiteboard Friday is hosted by the amazing Tara Reed who’ll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our

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SearchCap: AMP images, Google Maps promoted places & machine learning

Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East See all the dates and locations. Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology,

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Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens

Google is continuing to test its new promoted pin ads — now formally dubbed Promoted Places — in Google Maps with a small group of retailers. The pilot is running in the Google Maps app on Android devices. First announced publicly in

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Introducing the new Google Wallet experience on the web

You can send what you owe to your friend’s email address or phone number, and they can quickly transfer the money to their bank account – all without installing an app. You can also request money on the web and

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What the heck is machine learning, and why should I care?

There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is:

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Introducing the new Google Wallet experience on the web

You can send what you owe to your friend’s email address or phone number, and they can quickly transfer the money to their bank account – all without installing an app. You can also request money on the web and

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How school superintendents explored the future of learning together

Cementing our progress More recently the AASA’s digital consortium re-convened in California to discuss, among other things, how we could turn this “aha” moment into action. A huge barrier to action is getting buy-in from teachers and parents, most of

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Engage holiday shoppers with Promoted Places in Google Maps

During the busy holiday season, on-the-go shoppers are using their smartphones to find the perfect stocking stuffers, festive decor and gifts for loved ones. In fact, 70% of smartphone users who bought something in a store first turned to their

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Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]

This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes gave a keynote at Pubcon and dropped a bomb that Google intended to roll out a mobile-first index in the near future. Sure, Google had been hinting

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11 Ways to Hack the LinkedIn Pulse Algorithm

Why do you blog? You want your content to be discovered and read by as many people as possible, right? But often your reach is limited. You’re limited by the size of your existing audience. Every day, people are bombarded

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