Tipping the scales of success: Indonesia’s Durian Guy finds a new hungry audience online
That’s a great use of free resources. How else has the Internet helped your business?
Before going online, we were only able to sell 100 kilograms of durian per day. We’d seen the impact that the Internet has had on many other businesses, but never imagined what it could do for a perishable product like ours. Today, thanks to the new customers we’ve found over the Internet, we’re reaching almost 40 tons a month. That’s 12 times more than we used to sell just a year ago!
Wow, congratulations. Now that sales have taken off, what is the farthest place to which you have mailed a durian?
As a result of this growth, we’ve opened two warehouse distribution centers in Jakarta just this past September. These enable us to send Medan durians nearly 7,500km away, to Jayapura, the capital of Papua, which is Indonesia’s easternmost province. We also get orders from Malaysia, Singapore, and even as far as Saudi Arabia and the United States. We’re now working on ways to fulfill these orders, so we hope to start shipping overseas soon.