Archive for October, 2016

It takes a teach to engineer the classroom for creativity

The engineering and design principles Matt instills in his students reflect his love for making new things. When Matt and his wife moved into a new home this summer, he embarked on a home improvement project, leveling ground and importing

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Micro-moments and beyond: Understanding and optimizing for consumer intent

Google introduced the concept of micro-moments over a year ago, and since then, the company has consistently published supporting information as it relates to specific industries and user behavior across content platforms. If you’re unfamiliar with micro-moments, they’re essentially a way

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Due to a bug, AdWords Partners are told their Search Ad specializations have expired

Many agencies with Google Partner status received an email from Google late yesterday telling them, “You’ve lost your Search Ads specialization,” and that they will need to retake their exams. A bug has apparently triggered the emails after a change was made

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Search in Pics: Google bumper car, pop up stores & Halloween decorations

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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“Stranger Things” are happening in Google Allo

We’ve also added support for Android N so you can take advantage of its features. With split-screen mode you can now chat with friends and rewatch season one at the same time. App shortcuts help you quickly start a new

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Mobile paid search has increased by 134% since last year: stats

There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134% from the past year. This is according to Merkle’s Q3 Digital

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Interview: can you forecast SEO? Sastry Rachakonda says you can

In the world of search engine optimisation, there are a wealth of tools which produce analytics and SEO reports after changes have been made to your site. But what if you could predict how your site’s ranking would change before you’d

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Five most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week, good news for YouTubers but bad news for Vine stars and anyone who wants a bit of

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Bringing virtual expeditions to classrooms in Spain

Teachers guide the experience, from choosing the day’s journey to setting the pace. They can direct their students’ attention to the relevant areas or choose to let them explore on their own. In “From the Stratosphere,” children can watch as

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How to Craft the Best Damn E-commerce Page on the Web – Whiteboard Friday

I want that info about the shopping process that comes from having the Cart. In Bellroy’s case, I love what they do. They actually put “Free shipping in the United States” in their nav on every page, which I think,

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