Archive for October, 2016

Uncovering the Truth Behind the Salem Witch Trials with Google Expeditions

Students can also experience a new Expedition for another holiday that falls this week, Day of the Dead. Dia de Muertos, or Day of the Dead, is a two-day holiday that is celebrated throughout Mexico when families honor the role

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SearchCap: SEMPO survey, HTTPS & Halloween

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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Here’s 5 Smart Ways to Plan Your E-commerce Sales Promotion

Ready for your next sales promotion? For some ecommerce teams, it’s a time-consuming task deciding which items to markdown and how to publicize a sales event. However, sales promotions play an integral role in attracting customers. A survey found that

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Take the State of Search Survey from SEMPO & Search Engine Land

SEMPO, in partnership with us at Search Engine Land, is asking the search industry to participate by completing the annual State of Search Survey. The survey is available by clicking here. Those who take the survey will be given access

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Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative

Katy Tonkin (left) and Maddie Cary of Point It accept the Landy for Best B2C Enterprise SEM Initiative. The mission they chose to accept: to build and activate paid search campaigns to promote the surprise product launch of the Surface

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Why all search ads seem the same (and what you can do about it)

Let’s face it: anyone with an AdWords login, bank account and keyboard can create ads for search. It can be a Wild West out there, which means that many ads ultimately fail. They fail because they don’t capture the attention of

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A Step by Step Guide to Getting Verified on Social Media

Managing social media accounts for your business can seem like a lackluster and tedious job. But the benefits of having a social presence across multiple platforms can really make a difference in how you connect with your audience. One way

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Is Amazon the go-to search engine this holiday season?

Almost everyone knows that the overwhelming majority (93%) of online experiences begin with a search engine, but when you’re looking to finish off your holiday shopping list, what search engine do you go to? Amazon or Google? In 2012, a

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Publishers are struggling with AMP page monetization

Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as The New York Times, Wall Street Journal and Hearst are among the many companies that have adopted AMP. According to

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When going HTTPS, don’t forget about local citations!

Migrating your site to HTTPS is all the rage these days. Google is on the record as saying that using “https” in your URLs can give a site a ranking boost. That said, going HTTPS has its share of SEO

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