Archive for September, 2016

SearchCap: Penguin & link building, PPC leads & social

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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Now you can see your Google Calendar events in Google Maps

Google Calendar helps you save time and make the most of every day. With your Google Calendar events on the map, now you’ve got one more way to personalize and make the most of your Google Maps experience. Try these

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How Analytics Is Transforming Customer Loyalty Programs

Customer loyalty programs are crucial. The goal of loyalty initiatives is to engage, not pander more products to frequent buyers. But how do you determine if your loyalty program is working well? Use data to steer your customer loyalty program

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What’s new and cool at Google from SMX East 2016

At this year’s SMX East conference, which took place this week in New York City, Search Engine Land reporter Ginny Marvin and contributing editor Greg Sterling hosted a conversation with Google executives Jerry Dischler, the vice president of AdWords (@jdischler) and

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Up close at SMX: Using paid search and social together

From left to right: Pamela Parker, Executive Features Editor, Marketing Land & Search Engine Land; Tara Siegel, Senior Director of Social at Pepperjam; Maggie Malek, the head of social at the MMI Agency; and Sahil Jain, CEO of AdStage. No

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Paint with friends: Tilt Brush's latest prototype creations

The rules of VR haven’t been written yet and so our team is always experimenting and testing new ideas and concepts. Not only does rapid prototyping help us build, learn and improve — we have a lot of fun while

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Why call tracking helps improve PPC lead generation account performance

Many businesses receive significant lead volume from phone calls. The reason marketers want to generate phone leads is to capitalize on the immediacy of being able to activate the sales funnel. This article delves into why lead generation businesses need

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Authority & link building with real-time Penguin

So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of Google’s core ranking algorithm. In this post, I want to take a look at what

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Guide to Excel VLOOKUP basics and top five rookie mistakes

Following on from our time saving Excel shortcuts, we continue offering updated advice for the time-sensitive spreadsheet enthusiast. Back in 2013 John Gagnon wrote a very popular post about VLOOKUP basics and rookie mistakes. We thought we’d update the piece

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The natural evolution of digital for brands: becoming more human

It used to be that digital interactions portrayed in the Jetsons, on Star Trek and through KITT on Knight Rider were make-believe preserved for the television and big screen. However, with the rise of digital personal assistants in recent years

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