Archive for August, 2016

Introducing the new Google Merchant Center

Retailers have long been using Merchant Center to connect their product data to Google — letting millions of shoppers find their products on Google.com, YouTube, and partner websites. Today, we’re excited to introduce an updated version of Merchant Center, which

Read More

Five free Chrome extensions for SEO practitioners

Did you know that you can increase your SEO task efficiency by using extensions in Google Chrome? If you perform most of your SEO tasks manually, these extensions can help reduce the headache of repetitive tasks and help you make

Read More

Moving your SEO program beyond discovery

With over 3.5 billion searches per day, it’s no secret that search engines like Google have become a key place for consumers to find products and services. It’s the reason people like me have a job! The majority of companies looking

Read More

Five very quick tips to building a loyal ecommerce customer base

A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you’re building your customer base, let’s study how best to keep that very valuable base engaged. Remember,

Read More

Search competitor analysis: backlinks, keywords and pages

In my last column here on Search Engine Land, I shared tips and tricks I’ve learned over the years in regard to link prospecting. One process for finding link opportunities that I didn’t cover is competitor backlink analysis. Competitor analysis

Read More

Why understanding frequency is key to success with Facebook advertising

How do you ensure that your Facebook ad campaign is working as hard as it possibly can?  For Facebook advertisers, it can be easy to get stuck into the multitude of statistics and metrics that your campaigns generate. For those

Read More

Google AdWords: the dos and don’ts of callout extensions

Callout extensions are a really important component of Google AdWords, and they can be incredibly useful in describing what your business has to offer that may not be clear by your links and description alone. Take the example below from

Read More

The Two-Part SEO Ranking Model: Let's Make SEO Simple

There sure is a lot of interest in SEO ranking factors: There have been major studies done on this, notably by both Moz and Searchmetrics. These are groundbreaking pieces of research, and if you’re serious about SEO, you need to

Read More

SearchCap: Google review guidelines, Panda mode & more

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

Read More

Leaking Leads? Here’s How to Plug Your Analytics Gaps

Full funnel attribution is the dream. A pipe dream. In most cases. Because a majority of the time, you’re nowhere close. Campaigns are tagged. Sometimes. You track incoming calls. Like 5% of the time. You’ve got lead reports. Which go

Read More