Archive for August, 2016

Google Maps update decides which areas are ”of interest” for users

If we didn’t have Google Maps, we’d either never leave our homes for fear of getting lost or we’d have to find our physical maps again – neither of which, clearly, are options, so we have to make do with

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Sheep View: Where there’s a wool, there’s a way

Over the past three months, Durita Andreassen and a few friendly sheep equipped with solar-powered cameras strapped to their woolly backs set out to collect imagery of the Faroe Islands for Street View. The 18 Faroe Islands are home to

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Get Your Seattle Exploration on at MozCon 2016!

MozCon is fast approaching us! On September 12-14—just two weeks away—1,400 online marketers will descend on Seattle, ready to learn about SEO, content, Google Tag Manager, conversion rate optimization, and so much more. We’ve got fewer than 60 tickets left,

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Three technologies you absolutely must have for better SEO

Your website has to stay on trend to survive. Fast page loads. User-friendliness. Instant access to favorite news sources and blogs. Security… These are the needs of the internet browsing population. It happens every day. You’re walking the dog and

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Billions served: PC search is down but query volume is way up for Google

Writing about search market share on the desktop is now a bit like writing about old cars. It’s sort of interesting but less and less relevant. For reasons that remain mysterious, comScore has neglected to provide a unified view of

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Google launches “In Apps,” a way to find content within apps on Android

Google has announced a new way to locate content within apps, for those using Android phones. “In Apps” is a new search tab that allows this, within Android’s Google app. Google shared the news on its Inside Search blog today,

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Combining Email and Facebook for a Dynamite Ecommerce Marketing Campaign

Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive

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SearchCap: Google Merchant Center update, SEO & Chrome

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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Google debuts a brand new look for Merchant Center

Upon logging into Google Merchant Center today, you’ll be greeted with a new welcome message announcing a whole new look for what often seemed like the neglected step-child of Google products. Yes, Merchant Center has a new interface built with Google’s Material Design

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7 Reasons Your Site Isn’t Ready for A/B Testing

You’ve invested a lot of time and effort into perfecting your website and you want to get the maximum return from that investment. To achieve that goal, you’ve studied dozens of blogs on conversion optimization techniques. You’ve poured over countless

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