Google’s mobile-friendly label has now been removed from the search results

August 31, 2016

This morning, Google has removed the mobile-friendly label from their mobile search results. We knew it was coming; Google announced last week they were dropping the label, but it took some time for the label to go away.

The removal of the mobile-friendly label in no way means that the mobile-friendly ranking signal is not being used — It is still being used. Google removed the label because they wanted to declutter the mobile search results and because “85% of all pages in the mobile search results” now are mobile-friendly by Google’s criteria.

Here is a screen shot of the mobile-friendly label no longer showing up as of this morning:


Here is what it looked like last week with the mobile-friendly label:


The RankRanger tool shows a significant and almost complete drop in the mobile-friendly label from showing in the search results, which means it seems Google has mostly rolled out this change.


You can use Google’s mobile-friendly testing tool and/or check your mobile usability report in the Google Search Console.

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