Archive for July, 2016

Social media: look before you leap

Social media puts your message in front of your audience instantly. With millions of active users and real time engagement, social is a great tool to distribute, engage and communicate. But it comes at a cost. If updates are misconstrued

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Five ways to use local SEO even when you don’t have a physical premise

How can a business stand out in local SEO with no physical premise? Is it even possible? Local search is very competitive and it becomes even more of a challenge to compete with other businesses when yours has no physical premise.

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Top 10 SEO Reputation Management Tools Online

Editor’s Note: This post was originally published in February 2012 and has been updated for accuracy and comprehensiveness.  If you learned nothing in high school, you learned that you do have control over your reputation and your reputation is elastic

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Case Study: How We Created Controversial Content That Earned Hundreds of Links

Content marketers, does the following scenario sound familiar? You’re tasked with creating content that attracts publicity, links, and social shares. You come up with great ideas for content that you’re confident could accomplish these goals. However, any ideas that push

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Google iOS app gets better listening skills for voice searches & newly added features

AmsStudio / Shutterstock.com Google rolled out a number of new updates to its iOS app today, including the ability to better hear voice searches conducted in noisy environments. In addition to being a better listener, Google’s iOS app will also

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Google iOS app gets better listening skills for voice searches & newly added features

AmsStudio / Shutterstock.com Google rolled out a number of new updates to its iOS app today, including the ability to better hear voice searches conducted in noisy environments. In addition to being a better listener, Google’s iOS app will also

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SearchCap: Google political bug, Google PageRank redirects & more

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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YP brings search and location data together in “audience cartography”

Local search provider YP has introduced a new location data offering it calls “Audience Cartography.” While designed for mobile display (mostly in-app) advertising, the company incorporates local search intent data into the mix of signals it uses for audience targeting.

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AdWords Editor updated to support expanded text ads

Good news for paid search managers working to get expanded text ads implemented. A day after rolling out expanded text ads globally, Google released an update to AdWords Editor that supports the longer ads. If you already have AdWords Editor installed, you’ll

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AdWords Editor 11.5 supports expanded text ads, mobile app engagement ads, and more

We’re introducing several updates to AdWords Editor, available today to all advertisers globally. This version includes support for expanded text ads and mobile app engagement ads, import/export and simultaneous posting for multiple accounts, and much more. Expanded text ads AdWords

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