Content marketers, does the following scenario sound familiar? You’re tasked with creating content that attracts publicity, links, and social shares. You come up with great ideas for content that you’re confident could accomplish these goals. However, any ideas that push
Local search provider YP has introduced a new location data offering it calls “Audience Cartography.” While designed for mobile display (mostly in-app) advertising, the company incorporates local search intent data into the mix of signals it uses for audience targeting.
Good news for paid search managers working to get expanded text ads implemented. A day after rolling out expanded text ads globally, Google released an update to AdWords Editor that supports the longer ads. If you already have AdWords Editor installed, you’ll
We’re introducing several updates to AdWords Editor, available today to all advertisers globally. This version includes support for expanded text ads and mobile app engagement ads, import/export and simultaneous posting for multiple accounts, and much more. Expanded text ads AdWords