Archive for July, 2016

Should SEOs and Marketers Continue to Track and Report on Keyword Rankings? – Whiteboard Friday

Is the practice of tracking keywords truly dying? There’s been a great deal of industry discussion around the topic of late, and some key points have been made. In today’s Whiteboard Friday, Rand speaks to the biggest challenges keyword rank

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AdWords gains 3 new cross-device attribution reports

Google is introducing three new reports on cross-device activity along with a reorganization of the Attribution section under the Tools menu in AdWords. With 6 out of 10 online conversions in the US starting on one device and ending on

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SearchCap: Google iOS app, Google Search Console export & AdWords characters

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at

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New cross-device attribution reports and benchmarks

Consider this: 6 in 10 internet users in the US start shopping on one device but continue or finish on a different one.1 To help advertisers measure these customer paths that start on one device but convert on another, we

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9 Ways For Marketers To Do Amazing Technical Things Without Knowing Code

As a marketer, you are always looking to do more with less. You may get the sense that technology can help you do better and you’re right. Follow along as I explain exactly how you can harness this force without

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How your old content can help with SEO

As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to attract an audience. And yet, publishers and brands are investing heavily on churning out new pages. The Washington Post publishes

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Google reiterates suggested 33-character limit in ETA headlines to avoid truncation

As expanded text ads began rolling out, some advertisers noticed that the new, longer double headline is sometimes cut off. This can be frustrating and can have potential legal ramifications for businesses in highly regulated industries like pharmaceuticals. Here’s an example of

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How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!

Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the Search Analytics report, which enables you to drill into queries that your site ranks for and the

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Facebook image cheat sheet: maximum photo sizes for your branded page and ads

Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO much has happened to the world’s most popular social network (for now) since then… However, as Larry Kim

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Why your brand needs a style guide

Brands need content. It’s at the heart of the ‘brand as publisher’ concept. They need to use the power of words to reach out to their audience and deliver the product or service they need. As Zazzle’s MD Simon Penson

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